Cardinale explains concerns about Trump’s new tariffs: “Likely to cut back” | OneFootball

AC Milan owner and RedBird founder Gerry Cardinale has spoken about his concerns about the new tariffs imposed by American president Donald Trump, and how they can affect football.

It is nothing new for politics and football to overlap; in fact, the two are deeply intertwined. However, there is a fear that a new era of politics could have an effect on the modern game, and this is a worry for owners, but more importantly, fans.

In recent weeks, new tariffs have been introduced by Trump, which could increase the price of things imported to certain countries. So, American fans could be at a risk of having to spend more to access football games, imported from other countries, such as Italy.

Today, Cardinale spoke out against the tariffs, especially those which he feels could have a negative impact on the fans, and his words have been relayed by Calcio e Finanza.

“You need to look across the entire value chain to understand the impact of a trade war on different segments of the sports ecosystem. The pressure point will first and foremost be on the consumer.

“In the very high-end segment, I think demand is relatively inelastic relative to income; people who could afford those premium prices before tariffs will be able to afford them afterwards. However, for other consumers, discretionary income is a key part of their finances. They are likely to cut back on spending. And this will be a problem that will propagate down the value chain.”

The report also states the assessment is reflected across sport, and concerns have already been voiced. Furthermore, the American warned that there could be a drop in interest from potential new owners, due to rising prices, which has already been seen in the stands.