Coventry City: William Storey takes aim at Sky Blues owner Doug King | OneFootball

Coventry City: William Storey takes aim at Sky Blues owner Doug King | OneFootball

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Football League World

·26 April 2024

Coventry City: William Storey takes aim at Sky Blues owner Doug King

Article image:Coventry City: William Storey takes aim at Sky Blues owner Doug King

William Storey has claimed he would have ‘transformed’ Coventry City had he completed his deal to buy the club before they were eventually sold to Doug King.

William Storey’s failed Coventry City bid

The 45-year-old British businessman is someone that sports fans may be aware of, as he has previously had an involvement in F1, and it’s been apparent for some years that he was keen to invest in football.


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Storey has been in talks to buy Sunderland and Reading in recent years, and sandwiched in between, he was looking to purchase Coventry.

The Sky Blues’ had endured a very difficult period under former owners SISU, as they dropped down the leagues and, remarkably, had to play different seasons outside their own city, in both Northampton and Birmingham.

Therefore, fans were desperate for a change at the top, and it had been thought that Storey was a serious option after agreeing a deal for the Midlands outfit.

As it transpired, King would complete a deal for Coventry, much to the anger of Storey, who stated that SISU had breached his exclusivity window by looking elsewhere.

William Storey sends Coventry City message

Even though the club have made serious progress since King took over, Storey is adamant that he would have the Sky Blues in a better position right now.

That’s after he took to social media to hit out at King, as he explained how he would’ve been a better option for the club from both a football and commercial sense.

(Mark) Robins continues to do a great job for poor owners. Had Sisu honoured my signed deal, Coventry City would now be transformed. New top players, investment (in contrast with King who has taken £7m OUT of the club after selling 2 best players) new sponsors & training ground.”

Coventry City are heading in the right direction

It’s been a rollercoaster few years for Coventry, who have lost two penalty shoot-outs at Wembley in less than 12 months, initially in the play-off final against Luton Town, before the epic FA Cup semi-final exit against Man Utd last Sunday.

A midweek loss to Hull City effectively ended their chances of making the top six, but the fans will still recognise that King has done a brilliant job in helping the club.

They will all remember how bleak times were before he stepped in, and the fact they have come so close to the Premier League and an FA Cup final just demonstrates how they have taken huge strides forward in the past 18 months or so.

So, there will be full belief that if King continues to back Robins, the team and club will push on.

As for Storey, his failure to conclude deals for three football clubs doesn’t reflect well on him, and it’s fair to say that many Coventry fans won’t agree with his bold claim that he would have done more.

Ultimately, they will be happy with how they’re doing right now, and there will be a sense of relief that Storey didn’t finalise his takeover bid.

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