SPL signs Platinum Sponsorship deal with Abdul Latif Jameel Motors | OneFootball

The Saudi Pro League (SPL) has signed a sponsorship agreement with Abdul Latif Jameel Motors, the authorised distributor of Toyota vehicles in Saudi Arabia since 1955, to sponsor the Roshn Saudi League (RSL) as a Platinum sponsor.

As part of the sponsorship, Toyota becomes the Official Car of the Roshn Saudi League (RSL), with Jameel Motorsport. Meanwhile, the Community Jameel Saudi Foundation, Abdul Latif Jameel’s corporate social responsibility arm, will play a role in community-focused initiatives.

Omar Maghrabel, CEO of the SPL, said: “This sponsorship with Abdul Latif Jameel Motors reflects the Roshn Saudi League’s growing appeal to major economic sectors and embodies the confidence of leading brands in the league’s strength and influence.

"Abdul Latif Jameel Motors is a prestigious brand with a long history of supporting the league, and today we begin a new chapter of collaboration to advance our vision of placing the Roshn Saudi League among the top leagues in the world.

"We are confident this cooperation will play a pivotal role in launching unique initiatives and exceptional events that enhance the fan experience and showcase the league’s stature both locally and globally.”

Hassan Jameel, Vice Chairman, Saudi Arabia, Abdul Latif Jameel, said: “At Abdul Latif Jameel Motors, we believe in driving progress both on and off the field, a principle that has guided the company for 80 years.

"Our collaboration with the Saudi Pro League reflects our deep commitment to empowering local talent, uniting communities through sport, and supporting the Kingdom’s ambitious Vision 2030, complemented by our continued efforts through the Community Jameel Saudi Foundation to foster a thriving community.

"Football is more than a game. Through our sponsorship, we are not just supporting a sport, we are investing in the dreams of a nation. We are incredibly proud to be part of this next chapter and humbled by the significance of the moment.”