Absolutely shameful from BBC Sport on Newcastle United and Alexander Isak | OneFootball

This is a joke from BBC Sport when it comes to Newcastle United and Alexander Isak.

Not a joke that is funny though.

There was a time when the BBC Sport site represented quality, something you could rely on in a sea of overwhelmingly online nonsense.

Sadly, that boat sailed long ago.

If anything sums up their standards falling off the edge of a cliff, it is the BBC Sport transfer gossip page.

Where they cynically repeat a load of absolute transfer nonsense produced by media/websites specialising in…transfer nonsense.

Media/sites from home and abroad.

It doesn’t matter to BBC Sport, they will publish any old nonsense from anywhere.

The fact is, the transfer gossip page is the most popular thing on BBC Sport.

A lot of people totally unaware that BBC Sport make serious money from it, if you visit their transfer gossip page from abroad you get served with adverts, as indeed you do with anything else on BBC Sport if viewing from another country.

No wonder BBC Sport are prepared to publish their transfer gossip nonsense, they have massive incentives to do so, now that they don’t care about upholding the standards that built their reputation in the past.

Take these couple of examples…

BBC Sport nonsense on Alexander Isak – 18 February 2025:

Previous BBC Sport nonsense on Alexander Isak – 18 February 2025:

It is relentless from BBC Sport, these are only two of numerous examples of shameful embarrassing speculation that has zero basis in truth.

Do BBC Sport or indeed anybody else, truly believe that these random sites have ‘sources’ with confidential information on what Alexander Isak intends to do? The thing is, these sites claim the same on pretty much every club, every player, their sources/sauces telling them whatever.

The trouble is, people read this rubbish on BBC Sport and because that is where they see it, so many of them see it as then having credibility. I regularly speak to other Newcastle fans who come out with ridiculous stuff that they have ‘heard’ is going to happen and so often it ends up they are then quoting what they have read on BBC Sport.

What next, is BBC Sport going to go full on and become the new Daily Sport/Sunday Sport, also ‘reporting’ on Elvis spotted with Shergar and Lord Lucan on the Moon?

Newcastle United fans and those of other English clubs, also make the fatal mistake of believing that media in other countries is better than what we have here, that they don’t go to the same desperate lengths of clickbait and so on.

Sadly, they are at least as bad in the likes of Spain, Italy and so on.

As summed up by that one from Spain above that BBC Sport is shamelessly pushing.

So do they or anybody else honestly think that even if Newcastle United were selling Alexander Isak, that arguably the best striker in the world would be sold for £83m? Especially when he still has almost three and a half years left on his NUFC contract.

Newcastle United paid £63m back in 2022 and these past three seasons have seen Alexander Isak develop from a promising forward to a world class striker. So of course Newcastle would now value him at only £20m more than they paid. Over £20m less than Arsenal paid for an ok midfielder in Declan Rice, some £25m less than Chelsea paid for each of Caicedo and Fernandez.

I actually saw some even more embarrassing media the other day, this time not pushed by BBC Sport, though I wouldn’t put it past them! That one, also from Spain, was claiming that his ‘sources’, his ‘information’, was that Newcastle United were prepared to sell Alexander Isak to Barcelona for £65m this coming summer!

What makes me laugh even more with this embarrassing nonsense from BBC Sport. Is that as well as pushing these fictional NUFC stories on their main transfer gossip page, they then also put these clickbait Newcastle United going to sell Isak, Bruno, Tonali, Gordon, whoever on the BBC Sport Newcastle United page as well!

So as an NUFC fan, you go on BBC Sport and click on their Newcastle United page, then this is what you get, ridiculous fantasy tales of how Newcastle are going to sell our very best players to countless supposed clubs, at often ludicrously low claimed transfer fee prices.