"Enough of watered-down identity": HSV fans criticise club leadership! | OneFootball

The "Nordtribüne Hamburg" has addressed the HSV management with a public statement. The reason is the current alternate jersey.

Since the long-awaited return to the Bundesliga at the latest, there has been an absolute sense of optimism at Hamburger SV. The hype surrounding the club is bigger than it has been in years. Just recently, up to 8,000 supporters accompanied their team to a friendly match in Copenhagen.

However, this does not mean that every decision made by the club’s management is simply approved by the fans. The latest example: the alternate jersey presented on Friday in neon yellow and pink.

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Fans demand: HSV statutes must not be a “serving suggestion”

The fan group "Nordtribüne Hamburg" expressed themselves in a sharp statement titled “Statutes pure instead of Raute pure” and accused those responsible of lacking respect for their own identity. In particular, the deviation from the club colors blue, white, and black, which are anchored in the club’s statutes, met with strong rejection.

“Anyone who claims identity must also protect it. Enough with the wrong colors. Enough with ‘Raute pure.’ Enough with identity light,” the statement says. The fans point out that the club colors are not just a marketing tool, but part of the Hanseatic DNA: “Our colors and our diamond are the foundation of our identity. Without them, HSV is not HSV.”

For Nordtribüne Hamburg, one thing is clear: the colors blue, white, and black are non-negotiable. The new alternate jersey, which clearly deviates from this with its bright colors, is seen by parts of the fan base as a symbol of dangerous arbitrariness. The statement ends with a clear appeal to the HSV management: “Our statutes are not a serving suggestion – they are an obligation.”

On social media, however, the presentation of the alternate jersey was met with mixed reactions. While many fans online also didn’t know what to make of the jersey, other users were enthusiastic about the design of the new shirt.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.