AC Milan
·4 août 2025
AC MILAN AND ACQUA SANTA CROCE TOGETHER TO PROMOTE WELL-BEING, QUALITY, AND SUSTAINABILITY

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Yahoo sportsAC Milan
·4 août 2025
AC Milan and Acqua Santa Croce are pleased to announce the start of a new and meaningful partnership. A leader in the Italian mineral water industry, Acqua Santa Croce becomes the Official Water Partner and Regional Partner for Italy of the Rossoneri Club.
The agreement is built on shared values and a common vision: to promote a healthy, responsible lifestyle centered on well-being, while enhancing both people and the territory, with a special focus on physical and mental health - not only for athletes but for the entire corporate community.
Acqua Santa Croce represents Italian excellence in terms of quality and sustainability. The water is bottled directly at the source, using a cutting-edge production process powered by 100% renewable energy and based on fully recyclable materials such as PET and glass, a clear testament to the company's strong commitment to a more sustainable future.
Starting from the 2025/26 season, Acqua Santa Croce will support all AC Milan players through every phase of their sporting journey, from training sessions to matches, becoming an integral part of their athletic performance. This partnership is not just the union of two leading organizations in their respective fields; it is an alliance of purpose, aimed at enhancing a constant commitment to self-improvement and to making a positive impact on the world around us, with a tangible focus on sustainability.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: "We are pleased to welcome Acqua Santa Croce to the Rossoneri family as part of a partnership built on a strong alignment of values. AC Milan is a Club that looks to the future with ambition and awareness, and in Acqua Santa Croce we have found a partner who fully shares this vision. This collaboration represents a concrete step towards a more virtuous and sustainable model of sport and business, where performance is the result of quality, passion, and attention to detail - both on and off the pitch."
"We are proud to begin this important partnership with a prestigious Club like AC Milan." commented Andrea Colella, General Manager of Santa Croce Srl, company owned by the Colella family. "For us, sport and water have always formed a natural and inseparable bond. Partnering with such an iconic organization means sharing common values: excellence, attention to detail, clean energy, and respect for the body and the environment. Acqua Santa Croce, thanks to its low fixed residue, balanced mineral content, and minimal nitrate levels, is considered one of the purest waters in Italy. It's an ideal choice for those, like athletes, who seek the highest quality even in their daily hydration. Our partnership with AC Milan is not just a commercial collaboration - it's a meeting of two excellences. Just as they step onto the field to win, we strive every day to do the same with water that is pure, light, and sustainable."