Juventus and Balocco: The story continues, together | OneFootball

A bond that has lasted 15 years is soon to become...18.

The partnership between Juventus and Balocco is renewed with even greater strength and ambition, confirming a union made up of common roots, shared values and goals achieved together since 2010.

A partnership that grows stronger

Balocco will be the Official Partner of the Juventus Men's First Team for the 2025/26, 2026/27 and 2027/28 seasons, and for the first time, it will also extend the partnership to the Juventus Women’s First Team and Juventus Next Gen.

It is an important step that shows the Piedmontese confectionery company's desire to support the world of sport in every way possible, from women's professionalism to the development of young talent, with a commitment that is reflected on and off the pitch.

The extension of the agreement includes the presence of the Balocco logo on the front of the official training jersey, as well as on the Women's and Next Gen jersey and pre-match jacket.

The logo will also be visible on the LEDs on the sidelines during the Juventus Women's Serie A and Italian Cup home matches, and the Next Gen's Serie C and Italian Cup matches.

The partnership will also include collaborations with our Junior Members, visibility on backdrop pre- and post-match interviews and a series of dedicated digital adverts on official Juventus platforms.

A shared path

Damien Comolli, General Manager of Juventus, commented: “The renewal of this partnership is a tangible sign of the mutual commitment and loyalty that binds two historic companies in the area. We are particularly proud of the expansion involving our women's first team and Next Gen training, because it certifies the great work carried out by the club in the women's and youth sectors, broadening the range of action and creating a relationship that pushes us towards increasingly ambitious targets. Together, we are ready to face future challenges with shared determination and passion.”

Gianfranco Bessone, Administrative Director and Member of the Board of Directors of Balocco, said: "We deeply believe in sport as an educational and social force, and we are proud to extend our historical partnership with Juventus. For us, supporting women's football and young talents means giving substance to values such as inclusion, personal growth and teamwork. The extension of the partnership to Juventus Women and Juventus Next Gen also represents a strategic opportunity to get in touch with an increasingly wide audience, which includes new generations and the women’s game, on and off the pitch.”

A great history together

From 2010 to today, Balocco and Juventus have come a long way together, sharing emotions, successes and goals. It’s a collaboration that has never been just a sponsorship, but an authentic story of trust and closeness, which has grown season after season.

With the renewal of the agreement, the future promises to be even richer in challenges and opportunities to be faced side by side: Juventus and Balocco, together, to write new pages of history.

Juventus and Balocco extend their partnership