West Brom transfer stance a positive despite Steve Bruce’s latest comments: Opinion | OneFootball

The 2021/22 Championship campaign was a forgettable one from a West Bromwich Albion perspective as the Baggies provided a limp response to their relegation from the Premier League.

It seems the club are keen to ensure next season plays out differently, however, as they’ve been busy this summer already and brought in some impressive new arrivals.

Steve Bruce’s squad is beginning to take shape and in Kenneth Zohore, the Albion boss has a player that is attempting to force his way back into contention.

The 28-year-old has been a transfer bust so far – having made just 23 appearances and scored only five goals since he signed from Cardiff City for around £8 million in 2019 – but Bruce has revealed he is working hard this summer to resurrect his career at the Hawthorns.

“I’ve seen Zohore work tirelessly all summer,” the Baggies manager told the Express&Star.

“I know he’s had a disappointing time here, I think that’s fair to say, you only have to look at his record and how many games he’s played.

“But he’s worked hard over the summer, and it might just be. You never know. It’s on the big boy and he’s trying, let’s see what we can get out of him.”

Daryl Dike will enter the season as Albion’s first-choice striker but Zohore is the only other out-and-out number nine in the senior squad and it seems Bruce is going to give him the chance to prove he’s able to provide cover and competition for the American.

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But West Brom fans may feel they’ve been here before as similar comments have been made about the Dane in the past.

Another striker still needs to be on Albion’s wishlist and there appears to be good news on that front.

According to The Athletic’s Elias Burke, the Baggies remain open to selling Zohore despite his efforts to rejuvenate his career and the manager’s recent comments.

That’s certainly positive news as moving him on and bringing in reinforcements should be their preferred stance despite his efforts to force himself back into contention.

They’re right to keep all their options open, however, as he could prove still be a useful squad player – with strength in depth so important in a promotion push.

It has to be said, it’s hard to argue with Albion’s decision making so far this summer.