Tottenham to leverage stadium power to boost PSR advantage | OneFootball

Tottenham Hotspur are aiming to significantly increase their non-football activity at the Tottenham Hotspur Stadium, football.london reports.

The move will potentially double the number of major events they can hold each year and aligns with chairman Daniel Levy’s initial vision of maximising stadium usage beyond matchday.

This would also provide a massive boost to the club’s Profit and Sustainability Rules (PSR) advantage.

The Tottenham Hotspur Stadium has already become a popular destination for concerts, American football (NFL) games, boxing matches and other events, contributing significantly to club revenue.

Spurs have permission for 16 major non-football events annually. Their proposal to Haringey Council seeks to nearly double that number to 30, although the club acknowledges they may not reach the full capacity.

“We would like to increase the number of events at Tottenham Hotspur Stadium to support the club’s growth plans and drive greater socio-economic benefits to the local economy,” a statement from the board read.

“We currently have permission for 16 non-football major events per year. This enables us to host concerts, rugby, boxing and NFL with a capacity exceeding 10,000 spectators.

“We would like to increase this to 30 non-football major events per year. Whilst we do not envisage hosting 30 events each year, we believe it is important to have the flexibility to do so.”

Increased events translate to more revenue, allowing Tottenham to compete more effectively with Premier League rivals in the transfer market, particularly in the face of stricter PSR, which has drawn criticism from some clubs.

Recent Deloitte Football Money League figures highlight the club’s strong financial performance.

They rank eighth in revenue globally and top among London clubs as their income for the 2022/23 season surged to an astonishing £549 million, £36m and £86m more than fierce capital rivals Chelsea and Arsenal, respectively.

The increase in non-football-related events at the Tottenham Hotspur Stadium will also benefit nearby businesses by attracting increased footfall and generating local spending.

Levy is poised to transform the stadium from a regular football venue to a versatile entertainment hub, showcasing Tottenham’s commitment to innovation and maximising its facilities.