·20 September 2022
·20 September 2022
The ranking is based on Nielsen’s influencer measurement tool, which evaluates total followers, follower growth, engagement rate and average brand value per post on Instagram to give a media value total.
To be considered, players have to be set to take part in the 2022 World Cup of Qatar.
The results found that Ronaldo was the most influential figure thanks to receiving an enormous 48% growth in followers over in the past year.
The Portuguese has 480 million individual accounts following him on the social platform and consequently averages $3.6 million in media value per post.
Second in the top 10 was Messi. The Argentine has received a slightly less impressive 38% growth in his following across the past 12 months and averages around $2.7 million per post.
Check out the full top 10 below.
Of the top 10, Brazil’s Vinicius Jr has had the highest growth of any player in the past year after seeing a 90% increase in his follower base.
Meanwhile, Kante boasts the highest engagement rate with his posts (11%).
The study also considered the ‘top 10 breakthrough footballers on Instagram’ in which they identified the players that have seen the biggest growth in their platform.
Gavi tops the 10 after seeing a rather incredible growth of more than 5000%. The Spaniard’s engagement rate also stands at an impressive 30% on his posts.
Whilst Brazilian’s Raphinha and Anthony seized the remaining two spots on the podium after their high-profile summer switches to Barcelona and Manchester United.
View the top 10 breakout stars here:
Many of the players in this top 10, like Nunez for example, have seen their status in world football skyrocket after securing a move to a major European club.
Should they take centre stage at the upcoming World Cup, who knows how much their profile could rise before 2022 is out.
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