Real Madrid named the most valuable football brand in the world for a second consecutive year | OneFootball

According to the Brand Finance Football 50-2025 report, Real Madrid have been ranked as the most valuable football club in the world, with a brand value of €1.921 billion and an exceptional strength score of 94.9 out of 100.

As quoted by Real Madrid’s official website, this represents a 14% increase compared to last year, solidifying the club’s dominance both on and off the pitch.

Notably, the report credits Real Madrid’s growth to record-breaking revenues achieved in back-to-back seasons, alongside their ability to maintain a consistently high brand profile in international markets.

Their global popularity and commercial reach have positioned them as the favorite club among fans worldwide.

In terms of brand strength, assessed through factors such as marketing investment, stakeholder perception, and commercial performance, Real Madrid have retained the top spot for the fourth consecutive year, achieving the highest possible AAA+ rating.

Who are the other clubs?

Real Madrid and Barcelona share the podium. (Photo by David Ramos/Getty Images)

Meanwhile, Barcelona follow closely behind in second place, with an 11% increase in brand value to €1.7 billion.

This is the first time since 2021 that both top positions in the global rankings have been held by Spanish clubs.

Furthermore, Manchester City occupy third place with a brand value of €1.4 billion, though this figure reflects an 11% decline.

Liverpool sit in fourth position, also valued at €1.4 billion, but with a modest 2% increase from last year. Paris Saint-Germain complete the top five, posting a 13% rise to €1.4 billion. Bayern Munich come sixth, with its brand value climbing 1% to €1.3 billion.

The remaining spots in the top ten are dominated by Premier League clubs, with Manchester United and Arsenal both valued at €1.2 billion, while Chelsea stand at €961 million, and Tottenham Hotspur round out the list at €798 million.