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Press Release

Logo: Club Deportivo Guadalajara

Club Deportivo Guadalajara

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Club Deportivo Guadalajara, one of the most popular and successful football clubs in Mexico, has partnered with leading blockchain provider Chiliz to launch Fan Tokens on

GUADALAJARA, JUNE 23RD: Club Deportivo Guadalajara, popularly known as Chivas, have announced a partnership with Chiliz, leading blockchain providers for the sports and entertainment industry, to launch their official Fan Token $CHVS on the all-in-one fan engagement and rewards app.

Fan Tokens are digital assets that give sports fans access to a new digital service provided by their favourite clubs. More than 1.5M users from 167 countries have downloaded, with Fan Token holders able to influence their favourite teams in polls, earn rewards, VIP experiences and access games, competitions and exclusive offers on the app. Thanks to this new partnership, Chivas fans will have the opportunity to join the most empowered and engaged community in sport.

Having won 25 national trophies and two CONCACAF Champions League titles, Chivas is one of the most successful teams in Mexico and also one of the country’s most popular football clubs, with over 40 million fans worldwide.

Chivas is joining the roster, which features over 150 of the biggest sporting organisations in the world. Big names from’s extensive network include Paris Saint-Germain, FC Barcelona, Valencia, Atlético de Madrid, Manchester City, Arsenal, S.C Corinthians, Flamengo, River Plate, FPF and UEFA. Over 50 major US sports franchises from the NBA, NHL and NFL, MMA outfit UFC, several Formula One teams and leading lights from the world of esports are also all on board. is on course to run at least 500 polls this year for its growing community of Fan Token holders, enabling them to influence fan-centric decisions on matters ranging from kit designs to squad numbers and celebration songs. will also reward more fans than ever before with as many as 17,000 fans set to watch live games of their favourite clubs in 2022. Fan Token holders will also receive unique digital rewards, including NFTs, as well as merchandise and match-worn jerseys, while being eligible to access exclusive discounts linked to club sponsors and other special offers and incentives linked to major brands. will also increase gamification on the app, launching a wide range of sports themed mobile games exclusively for Fan Token holders.

The launching date of the $CHVS Fan Token will be announced soon, as will the Fan Token Offering (FTO®) price and the subject of the first Fan Poll.

This partnership confirms Club Deportivo Guadalajara’s commitment to exploring new ways of bringing their fans closer to the team and to consolidate their position as the most popular club in North America.

Amaury Vergara, President of Chivas, said: “We’re always looking for new ways to bring the Chivas family together and to make the fans feel closer to the team. The Chivas Fan Token will provide a powerful tool to achieve this and will enable the millions of Chivas fans around the world to share their passion for the team on a daily basis”.

Alexandre Dreyfus, CEO of, said: “We’re delighted to expand our Mexican roster with Chivas, one of the most popular and successful clubs in the country. At we are convinced that Mexico is going to be a key country for football in the coming years and we are delighted to be able to confirm our leadership in this market with this new and exciting partnership”. is powered by Chiliz, the world-leading blockchain provider for the sports and entertainment industries. Chiliz employs nearly 300 staff and has regional offices in Madrid, London, São Paulo Istanbul, Miami, Malta andLyon. The company will open an office in Milan in the near future. Chiliz $CHZ the digital currency of the platform and network enabler of the new Chiliz Chain 2.0 (CC2) blockchain, that enables sports and entertainment brands to unlock the huge potential of Web3, is available on all of the world’s biggest cryptocurrency exchanges.

ABOUT SOCIOS.COMTransitioning passive fans into active fans is essential to the future of sport. Our vision is for an extensive network of the world’s leading sporting organisations to achieve this through Fan Tokens and transactional fan engagement on Fan Tokens, collectible, digital assets minted on the Chiliz blockchain, and the fan engagement platform enable the world’s biggest sporting properties to plug into a fan influence and fan reward ecosystem.’s ever growing roster features nearly 150 major sporting organisations, including massive football clubs from Europe and Latin America, premium Formula One™ teams, giants from NBA, NFL, NHL and MLS, leading esports teams and the UFC®. Hundreds more leading sports and entertainment properties will join the platform in the years to come. Chiliz, the crypto unicorn behind has nearly 300 employees and has already opened new regional headquarters in Madrid, London, Istanbul and Miami with an office in Milan to come soon. Chiliz $CHZ - the digital currency that powers - is listed on all of the world’s leading cryptocurrency exchanges. $CHZ is also the network enabler of the new, open, multi-vertical Chiliz Chain 2.0 (CC2) blockchain for sports and entertainment. The app is available in 10 languages. For more information please visit

For more information:Chiliz / Socios.comAndrew Clarke - Global Head of

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