Manchester United new shirt sponsor proposal received by South Africa Tourism CEO | OneFootball

Manchester United new shirt sponsor proposal received by South Africa Tourism CEO | OneFootball

Icon: The Peoples Person

The Peoples Person

·8 February 2023

Manchester United new shirt sponsor proposal received by South Africa Tourism CEO

Article image:Manchester United new shirt sponsor proposal received by South Africa Tourism CEO

Manchester United may have found a new shirt sponsor, after a video emerged showing a new away kit with ‘Visit South Africa’ on its front.

The video emerged on Twitter yesterday, featuring Themba Khumalo, CEO of South Africa Tourism, unboxing the kit.


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It has since been verified by Football Insider and South African journalist Timmy T Maranda.

Visit South Africa recently agreed a sleeve sponsorship deal with Tottenham Hotspur, worth a reported £42.5m over the next three years.

It is unknown what the proposal with United would be worth, although as a front-of-shirt sponsorship with a club of such size, it would obviously be considerably more than that.

The Red Devils are searching for a new shirt sponsor, having bought back the rights after the deal with TeamViewer left the company unhappy with their return on investment.

That deal was worth around £47.5m a year.

Other tourist boards have shown an interest in becoming United’s new front-of-shirt sponsor, with preliminary talk having been held with Visit Saudi early in January.

However with other Gulf states – in particular where Qatari investors are concerned – interested in purchasing Manchester United from the Glazers in the coming months, such a deal would be unlikely.

Qatar, for example, would naturally be averse to promoting the tourism board of a rival nation.

Another option, as reported by The Peoples Person last month, would be for United to pursue a triple deal that would allow for front-of-shirt sponsorship, and naming right to both Old Trafford and Carrington.

Commercial expert and London head of sports services for JMW Solicitors Ben Peppi believes that such a deal would be of huge interest to new investors and would likely be worth over £100m-a-year.


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