Kieran Maguire: Adidas ‘very unhappy’ amid shattering Man United blow | OneFootball

Kieran Maguire: Adidas ‘very unhappy’ amid shattering Man United blow | OneFootball

Icon: Football Insider

Football Insider

·10 May 2021

Kieran Maguire: Adidas ‘very unhappy’ amid shattering Man United blow

Article image:Kieran Maguire: Adidas ‘very unhappy’ amid shattering Man United blow

Adidas and other Man United sponsors are “not going to be pleased” as fans boycott their products.

That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively as United fans organise collective action against partners.


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New shirt sponsor TeamViewer saw their Trustpilot review score plummet as disgruntled United supporters’ pressurise the club’s commercial department.

Article image:Kieran Maguire: Adidas ‘very unhappy’ amid shattering Man United blow

Last weekend’s clash with Liverpool was called off as fans protested the ownership of the Glazers by storming Old Trafford.

And Maguire claimed that the club’s sponsors will be running scared at the thought of further demonstrations and boycotts.

“We’ve already seen what’s happening with TeamViewer and their Trustpilot reviews,” he told Football Insider correspondent Adam Williams.

“If when the next home kit comes out United fans can coordinate themselves such that there are 20 fans standing outside every Adidas store, they could hand out leaflets or whatever.

“Adidas will not be pleased. If there’s a general boycott of Adidas, Tag Heuer, Coca Cola products, sponsors won’t be happy.

“Those commercial partners will have a quiet word with United. If they don’t feel they are making any progress then they will be asking their legal advisors where they stand.

“This isn’t their dispute but if they are losing sales off the back of it then they are going to be very unhappy.”

Article image:Kieran Maguire: Adidas ‘very unhappy’ amid shattering Man United blow

United saw a training kit sponsorship deal with MyProtein collapse in the face of boycotts.

The club will miss out on £200million over a 10-year period as a result.

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