How Arsenal cashed in on bringing in Gyokeres this summer

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Just Arsenal News

·15 August 2025

How Arsenal cashed in on bringing in Gyokeres this summer

After a long and at times protracted negotiation, Arsenal have completed the signing of Viktor Gyokeres in the current transfer window. The club had been in discussions to sign either Gyokeres or Benjamin Sesko, confident that one of the two would be added to their attacking options. While there was speculation that Sesko was the preferred choice, it is Gyokeres who now takes his place in the squad.

The signing has been welcomed at the Emirates, with confidence among the club’s hierarchy that they have secured a superb striker capable of addressing their goalscoring challenges. Early indications suggest the move is already paying off, both on and off the pitch.

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Shirt Sales Surge Following Arrival

Gyokeres’ transfer has led to a significant commercial boost for the club. According to a report from Football Insider, Arsenal experienced a spike in shirt sales in the weeks immediately following his arrival, particularly for shirts printed with Gyokeres’ name on the back. The report noted that fans who wanted his name printed were offered free shirt printing, a strategy that appears to have contributed to the sharp increase in sales.

This surge is notable as Gyokeres had only just arrived from Sporting Club, yet his popularity among supporters was evident from the outset. The commercial response reflects not only his reputation as a forward but also the anticipation surrounding his potential impact on the pitch.

(Photo by Yong Teck Lim/Getty Images)

Strengthening Arsenal’s Attack

The Swedish international’s arrival addresses a longstanding priority for Arsenal, who have been searching for a consistent goalscorer to lead the line. The club believe that Gyokeres can provide the firepower necessary to mount a serious challenge for the league title. His physical presence, work rate and finishing ability offer a different dimension to Arsenal’s attacking options.

Supporters have high expectations for their new striker, and the early reception suggests they are ready to back him fully. Arsenal’s faith in Gyokeres is clear, with the club hoping he will deliver the goals required to achieve success this season. As optimism builds, the focus now turns to whether he can translate his early popularity into decisive performances on the field.

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