History of FC Liverpool’s Sponsorships with Casino Brands | OneFootball

Football is known for its allure, unpredictability, and global audience. As a result, many casinos have been using the reach of top Premier League clubs to grow their visibility and customer base. They do this through sponsorship deals, advertising, and partnerships.

Liverpool FC, a formidable team in English football, is no exception to the trend. The club has had its fair share of partnerships with big names in the gambling industry. These providers offer players the best games on Quebec online casinos to keep gamers glued to the screen. In this article, we will explore different operators in casinos online industry that have supplied Liverpool FC with financial support.

Marathonbet, 2015

Established in 1997, this casino and bookmaker offers a wide range of betting options. As one of the pioneers of online gaming, Marathonbet often enters football sponsorship deals with the top flight teams. By doing so, the platform enhances its brand’s visibility among football fans and enthusiasts.

In 2015, the operator signed a 3-year contract with Liverpool FC. The deal made them the club’s official global betting partner. The agreement enabled Marathonbet to enjoy benefits like:

BetVictor, 2016

This betting platform has been a top game provider in Gibraltar and Europe. It operates under the scrutiny of The Great Britain Gambling Commission. Since its launch in 1946, it has offered many casino games and sports booking. This has made it relevant for many years. In 2014, Michael Tabor acquired the company and reinforced its marketing campaigns.

In 2016, BetVictor partnered with LFC to reach a wider audience worldwide. The £15m contract made the operator the club’s official global online betting partner. The deal also allowed LFC to feature the game branding on its training kit, pitchside LEDs, and digital advertisements.

Interwetten, 2022

This gaming platform was launched in 1990 by Wolfgang Fabian under the regulations of the Malta Gaming Authority. Since then, it has established itself as a frontier in the online sports betting industry. The operator is prominent in German-speaking countries and Southern Europe and often incentivizes players from this region to come on board. As a result, the platform signed a long-term Liverpool FC partnerships regional deal in 2022. This contract covers Germany and Austria. With the sponsorship, Interwetten will include offline ads and content on Liverpool’s in-market online platforms. It’ll also enhance a joint entertainment program between the two parties to ensure players’ sign-up and retention.

188Bet

The Cube Limited betting site was launched in 2006 under the supervision of the Isle of Man Gambling Supervision Commission. 5 years later, in 2011, the operator became LFC Official Asia Betting Partner to increase its reach and engagement in the region. This is done by advertising using the club’s digital assets and online platforms and having access to player content. In 2014, LFC and the operator extended their contract by two years. Fast-forward to 2024, 188Bet is still sponsoring Liverpool under a three-year contract signed in September 2021.

1xBet, 2019

In 2007, Sergey Karshkov established the gaming site that later went on to become a global name in the industry. The casino operates under the scrutiny of Curaçao eGaming License. 1xBet offers exclusive sports betting options to a wide demographic of players. As a result, it partnered with various football teams. By doing so, the operator aims to attract newbies and retain existing users. In 2019, 1xBet signed a multi-year FC Liverpool sponsorships deal. But, the partnership was short-lived due to the company’s illegal activities. After a few months, the Reds terminated the contract. With this, they were able to protect the club’s reputation and ethical standards.

Conclusion

Gaming platforms sponsoring football clubs have several advantages. For Liverpool, partnering with casinos contributes to the club’s financial strength and competitiveness. It allows the club to sign good players, improve training facilities, and do better in local and European competitions.

By exploring this article, you will discover Liverpool’s history with gaming brand sponsorships. This ranges from Marathonbet in 2015 to recent collaborations with Interwetten in 2022. However, casino sponsorships are not without risks and challenges. In 2019, the club dealt with criticism and almost got penalized. The fans and football authorities were against the illegal activities of 1xBet. Hence, diligent implementation of responsible sponsorship practices is critical.