Flamengo seal Betano deal: top 10 worldwide, nearly R$1bn sponsor

In partnership with

Coluna do Fla

·20 August 2025

Flamengo seal Betano deal: top 10 worldwide, nearly R$1bn sponsor

Voting by the Deliberative Council confirmed the deal with Betano until the end of 2028

It's official now! Betano is the new main sponsor of Flamengo. At a meeting of the Deliberative Council held on Tuesday (19), the rubro-negros accepted the terms presented and gave the 'ok' for the betting house to display its logo on the prime space of the Sacred Mantle until the end of 2028. The company will pay R$ 268.5 million per year, with no additional performance bonuses. There were 654 votes in favor, against 11 unfavorable, plus four abstentions.

Therefore, the current contract from August 2025 to December 2028 will amount to R$ 895 million - just over 141.1 million euros. With fixed and variable amounts, the numbers can reach 932.5 million. The Betano betting house will be on the front of the men's and women's football and basketball shirts. In addition, it will have space on the Volleyball Mantle and will have actions on FlamengoTV and digital media.

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A clause stipulates that variable remuneration will depend on the number of subscribers on the Betano website. That is, Flamengo will earn more based on the growth of the company's number of bets. Therefore, there is an expectation that the club will take actions encouraging Nation registrations at the house.

WHAT ARE THE DETAILS OF THE AGREEMENT?

Football: R$ 220 million per year/ fixed
Olympic sports: R$ 12 million Additional properties – leds and boxes: R$ R$ 10 million
Retail: R$ 10 million + R$ 10 per Mantos sold with the brand from 400 thousand shirts + R$ 65 per deposit, new registration from 100 thousand customers
New businesses: FlamengoTV R$ 5 million
Brand application: identical to the one anticipated by Coluna, as in the photo that illustrates this matter
Base category shirts will not have the Betano brand

HOW WAS THE COMPETITION PROCESS?

Pixbet, the former main sponsor of Flamengo and which invested R$ 125 million per year, began to delay payment in May of this year. At this point, the club signaled to the market that it was looking for a new partner. Thus, seven betting houses showed interest in investing in Mengão.

Betano, Superbet and Sportingbet emerged with the best proposals and, until the 'last minutes', everyone was still alive in the dispute. On Wednesday (13), Flamengo opted for Betano and, on Monday (18), announced the deal with the company. With the agreement, the Most Loved now has the largest sponsorship in Brazil.

LARGEST SPONSORSHIP IN BRAZIL; AND THE WORLD?

With the agreement with Betano, Flamengo has further extended its lead over Corinthians with the largest sponsor in the country. The Paulistas receive R$ 103 million from Esportes da Sorte. Compared to the European scenario, Mengão is ninth. For curiosity, Mengão is above all Italians and Portuguese, for example.

WHAT DID FLAMENGO RELEASE ABOUT THE APPROVAL?

“The Flamengo Deliberative Council approved, on Tuesday (19), the new master partnership contract with Betano, one of the largest global sports betting companies. The agreement, considered the largest in Brazilian football, will begin on August 20, 2025 and will continue until December 31, 2028, guaranteeing the club R$ 268 million per year”. “The partnership, at a level comparable to the major European clubs, contemplates different remuneration formats and opens space for the development of new business opportunities for Flamengo”. “The Betano brand will be displayed on the uniforms of professional football and Olympic sports teams — such as volleyball, basketball and women's football —, in addition to having a presence on FlamengoTV”. “Tomorrow (August 20), at 8:30 am, Flamengo's president, Luiz Eduardo Baptista (Bap), will participate in a live broadcast on FlamengoTV, alongside Guilherme Augusto Figueiredo, General Director Betano Brazil, in a conversation with João Guilherme about the new partnership”.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.