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Richard Buxton·26 September 2023
Aston Villa confirm plans to redesign club crest

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Richard Buxton·26 September 2023
Aston Villa have confirmed plans to redesign their club crest.
A new-look badge inspired by their 1980s emblem was revealed ahead of this season but has not been a universally popular choice.
The Villains announced on Tuesday that they will be unveiling another design that will commemorate their 150th anniversary in 2024.
“As communicated at the recent meeting of its Fan Advisory Board, Aston Villa is planning to re-engage with supporters to explore options for the selection of a permanent new-look crest ahead of the club’s 150th anniversary next year,” read a club statement.
“Subsequent to the previous consultation process, the results of which currently adorn the 2023/24 playing and training kits, the club has been assessing the impact of the change from local, global and commercial perspectives and have concluded that the current crest has not had the impact which had been hoped when it was introduced.
“Using the results of that original process as the foundation, the club will again engage with supporters over the coming weeks in order to arrive at a permanent identity for Aston Villa, which delivers the required impact.
“Further details of the new consultation process will be announced shortly.”
Unai Emery’s side are in EFL Cup action on Wednesday as they host Everton at Villa Park.
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