Ajax unveil new third kit inspired by Amsterdam 📸 | OneFootball

Ajax unveil new third kit inspired by Amsterdam 📸 | OneFootball

In partnership with

Yahoo sports
Icon: OneFootball

OneFootball

Alex Mott¡30 July 2025

Ajax unveil new third kit inspired by Amsterdam 📸

Article image:Ajax unveil new third kit inspired by Amsterdam 📸

Ajax and adidas have unveiled their new 2025/26 third kit, a deeply evocative design inspired by the city of Amsterdam and its celebrated waterways.

Crafted in a deep “Night Sky” blue base, the shirt features a marbled, wave-like pattern in lighter azure tones—a direct visual homage to the canals and water that define Amsterdam’s identity. The dynamic rippling effect symbolises both the city’s geography and the flow of talent through Ajax’s ranks.


OneFootball Videos


Prominently displayed in monochrome is Ajax’s newly reinstated classic emblem, returning to the club’s crest for the 2025/26 season after 34 years. Set within a bespoke pennant detail on the upper back are Amsterdam’s founding year (1275), the anniversary year (2025), and the three iconic St Andrew’s crosses of the city coat of arms—signalling a proud celebration of the club’s roots and local heritage.

The tagline accompanying the launch—“It’s in our water!”—is a testament to Ajax’s self-belief in its youth academy and home-grown generation. It underscores that nurturing elite talent is part of the club’s DNA, as natural as Amsterdam’s own water systems.


📸 Dean Mouhtaropoulos - 2015 Getty Images