OneFootball
Alex Mott¡30 July 2025
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Yahoo sportsOneFootball
Alex Mott¡30 July 2025
Ajax and adidas have unveiled their new 2025/26 third kit, a deeply evocative design inspired by the city of Amsterdam and its celebrated waterways.
Crafted in a deep âNight Skyâ blue base, the shirt features a marbled, wave-like pattern in lighter azure tonesâa direct visual homage to the canals and water that define Amsterdamâs identity. The dynamic rippling effect symbolises both the cityâs geography and the flow of talent through Ajaxâs ranks.
Prominently displayed in monochrome is Ajaxâs newly reinstated classic emblem, returning to the clubâs crest for the 2025/26 season after 34 years. Set within a bespoke pennant detail on the upper back are Amsterdamâs founding year (1275), the anniversary year (2025), and the three iconic St Andrewâs crosses of the city coat of armsâsignalling a proud celebration of the clubâs roots and local heritage.
The tagline accompanying the launchââItâs in our water!ââis a testament to Ajaxâs self-belief in its youth academy and home-grown generation. It underscores that nurturing elite talent is part of the clubâs DNA, as natural as Amsterdamâs own water systems.
đ¸ Dean Mouhtaropoulos - 2015 Getty Images