Official: AC Milan enjoy ‘record-breaking’ shirt sales with Off-White collaboration – the stats | OneFootball

AC Milan unveiled their newest kit(s) last week in collaboration with Milanese fashion brand Off-White, and today, the club has revealed some of the stats behind it.

Last week’s kit release was just the latest in a long stream of collaborations with the brand Off-White, and the key theme so far has been success, and once again, this has proved true.

In a press release sent by Milan today, the club revealed that the launch day was the ‘best day ever’ in the history of the club’s digital shop, which is mind-blowing and contributes to a wider ‘record-breaking’ opening three days.

After three days, the shirt has the best performance of any shirt from launch and there has been interest from across the globe which is once again a massive factor for the club.

Sales from the United States were the highest, above Italy, which ranked second, Germany, Mexico and the Netherlands then followed as the top five selling countries. Interestingly almost 80% of sales came from outside of Italy, which shows the global presence of the club once again.

In terms of printing, there will be no shock that Santiago Gimenez was the most popular choice ahead of Rafael Leao, Christian Pulisic, Joao Felix and Tijjani Reijnders. Talk about an instant impact.