How much is the Flamengo brand worth? | OneFootball

Currently, Flamengo's market value is almost R$ 5 billion

Flamengo restructured starting from the 2013 season, when the club had over R$ 700 million in debt. Since then, revenues have grown and expenses have decreased considerably. With high credibility, the Rubro-Negro began to reap good rewards in the financial market.

For this reason, Coluna do Fla provides a detailed account of the evolution of the Flamengo brand over the last ten years, since the 2015 season. To give you an idea, in a decade, the market value of the Rubro-Negro has risen by almost R$ 3.8 billion.

2025 – projection over R$ 5 billion

Currently, there are no studies yet on the market value of Flamengo in 2025, as it is in the middle of the season. However, for financial experts, the trend is for the Rubro-Negro to surpass the R$ 5 billion mark, as it competed in the Club World Cup and reduced its debts.

2024 – R$ 4.9 billion

Sports Value, a company specializing in sports marketing, ranked Flamengo as the most valuable team in Brazil for the 2024 season. At that time, the Rubro-Negro was valued at R$ 4.9 billion.

2023 – R$ 4.87 billion

In the 2023 season, Flamengo did not win any titles. However, the brand remained the largest in Brazil. Not surprisingly, according to Sports Value, the Rubro-Negro was valued at R$ 4.879 billion.

2022 – R$ 3.8 billion

At the moment, we can already notice a significant difference compared to the 2023 season. This is because, in 2022, Flamengo was still the most valuable team in Brazil, but with an estimated value of R$ 3.8 billion, according to Sports Value. In other words, there was a R$ 1 billion 'boom' from 2022 to 2023.

2021 – R$ 2.692 billion

It is increasingly clear how the Flamengo brand grew until the 2025 season. The closer to 2015, the more the market value of the Rubro-Negro decreases. In the 2021 season, due to the impact of the COVID-19 pandemic, the Most Beloved was valued at R$ 2.692 billion, according to Sports Value.

2020 – R$ 2.87 billion

According to a study by Sports Value, Flamengo was valued at R$ 2.87 billion in the 2020 season. The impact of the COVID-19 pandemic did not appear much this year, but rather in 2021, with the market value dropping by about R$ 200 million.

2019 – R$ 2.2 billion

Although the market value is lower as we go down the list to 2015, Flamengo remained at the top of the ranking of the most valuable clubs in Brazil. According to BDO Sports Management, the Most Beloved was worth R$ 2.2 billion.

2018 – R$ 1.95 billion

In the last season with Eduardo Bandeira de Mello as president, Flamengo was valued at R$ 1.95 billion, according to BDO Sports Management. The Most Beloved naturally remained at the top of the ranking of the most valuable teams in Brazil.

2017 – R$ 1.69 billion

According to BDO Sports Management, Flamengo was worth R$ 1.69 billion in the 2017 season. That is, about R$ 300 million less compared to the following year, 2018.

2016 – R$ 1.69 billion

Due to having the largest fan base in the country, broad representation on social media, and the highest revenue from television contracts, Flamengo was the most valuable in 2016. At the time, the Most Beloved was valued at R$ 1.69 billion.

2015 – R$ 1.243 billion

In 2015, Flamengo reached the top of the ranking of the most valuable club in Brazil after finishing second in the 2014 season. The Rubro-Negro was valued at R$ 1.24 billion, R$ 237 million more than Corinthians, according to BDO Sports Management.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.