Coluna do Fla
·17. August 2025
Flamengo shirt to display 'special name' v Internacional in cup clash

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Yahoo sportsColuna do Fla
·17. August 2025
Flamengo is close to officially announcing the new main sponsor, but even before the announcement, the club will carry out a special action in the match against Internacional this Sunday (17th). According to a report by Coluna do Fla, the red-black jersey will feature the ‘Flamengo TV’ brand in the main space.
The contract with Pixbet ended this week, and the new sponsor will be announced this Monday (18th). The following day, Tuesday (19th), the club's Deliberative Council will meet to vote on the approval of the agreement.
Mengão conducted the selection process for the new main sponsor based on previously defined criteria. The club informed, in advance, the minimum expected value for contributions to football, Olympic sports, and marketing actions on Flamengo TV to interested companies.
Additionally, Flamengo presented the marketing commitments that would be part of the contract. According to an official statement, the club adopted a single proposal model, without conducting an auction or opening a second round of values.
Finally, Flamengo released the list of companies that participated in the competition: Esportes da Sorte, Sportingbet, Superbet, 7K Bet, Betano, and Bet Nacional. According to the club, the official announcement of the new sponsor will take place this Monday (18th) and is expected to represent the largest sponsorship deal in Brazil, with figures exceeding R$ 200 million.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.