When people ask how can Newcastle United now afford this…Have a look here | OneFootball

Earlier this Tuesday morning on The Mag, we featured an article by Dale Thompson, that article was titled ‘PSR is not an incurable disease – Why Newcastle United can have Alexander Isak AND Hugo Ekitike’

I highly recommend that you read it.

That article doing a very good job of explaining how the PSR situation has been improved to a huge degree at Newcastle United these last couple of years.

Which means that with belts tightened the last couple of years, when added to Champions League fuelled revenues next (2025/26) season, it is no secret as to why Newcastle United can now start spending more ambitiously on new signings once again this summer.

However, on top of that article and those reasons given for Newcastle United now able to ambitiously spend, I think something else is getting very much ignored.

Not just with Newcastle United BUT indeed with all Premier League clubs, as to why they may spend more more than expected this summer on new players.

Indeed, the way things are going, this summer window could break all records for Premier League signings.

What we are talking about here is TV money, specifically, overseas TV money.

The new domestic TV deals kick in from this new 2025/26 Premier League season. By handing over far more matches to be screened by Sky Sports, it means that their cash when added to what TNT Sports will pay, gives a total amount of cash per season to the 20 Premier League clubs, that is some four per cent higher than last (2024/25) season.

However, the huge growth area continues to be overseas TV money.

A report from The Athletic (see below) four weeks ago, stated that when you added up all the various new deals agreed for TV rights covering other countries and regions of the world, that would equate to some 27 per cent extra cash coming into the Premier League.

The Athletic reporting that; ‘When combined with the new four-year domestic deals with the BBC, Sky Sports and TNT Sports, the league will earn £12.25billion ($16.55bn) in rights payments over the next three years.’

This is even more important when you take in the fact that the rival big European leagues are getting left further behind, as their TV deals, both domestic and overseas, are nowhere near what the Premier League brings in.

When you look at the Deloitte football rich list annual reports, which details the clubs with the biggest revenues each season in world football, the top 20 and top 30 biggest revenue generating clubs are ever increasingly Premier League dominated. The TV deals are of course the massive factor in this and why a club such as say Bournemouth with gates of 11,000, is financially more powerful than all but a small number of clubs in the other European leagues.

Personally, I don’t see it as the greatest thing to have the Premier League so financially dominant over the other European leagues.

However, that is what the reality is.

Within that reality you have Newcastle United.

So with Newcastle United in a far better place with PSR, with a rich Champions League season to look forward to, then when you add a serious extra amount of cash due to Premier League TV deals, especially from overseas, why would anybody be surprised that NUFC can now afford to spend whatever this summer. With all Premier League clubs benefiting from this extra TV money, clubs in other European leagues have never been so vulnerable when it comes to English clubs targeting their best players.

The Athletic report – 17 June 2025:

‘BeIN Sports has extended its deal for the Premier League’s live TV rights in the Middle East and North Africa (MENA), boosting the league’s overseas media income and stalling Saudi Arabian hopes of creating a domestic rival to the Qatari broadcaster.

The new three-year deal runs from next season through until the end of 2027-28 and is worth approximately £550million ($742.3m), a 10 per cent uplift on the previous three-year cycle.

BeIN has been the Premier League’s media partner in the 24 MENA countries since 2013, a partnership that has benefited both parties despite Saudi attempts to break the Qatari firm’s hold over the region. Between 2017 and 2019, a state-backed digital piracy operation called beoutQ stole beIN’s feed in Saudi Arabia, and beIN was then banned in the kingdom until late 2021.

That dispute was part of a wider diplomatic and economic stand-off between Qatar and its much bigger neighbour. And while relations between the pair have greatly improved, Saudi Arabia is still unhappy that the dominant entertainment and sports group in the Gulf is Qatari, not Saudi.

Overall, the total value of the Premier League’s overseas media rights deals is up 27 per cent, largely thanks to huge increases in its Chinese, Thai and U.S. deals. When combined with the new four-year domestic deals with the BBC, Sky Sports and TNT Sports, the league will earn £12.25billion ($16.55bn) in rights payments over the next three years.’