The Derby Spectacle at San Siro: Shows and Promotions with Nerazzurri Partners | OneFootball

During the Milano Derby, Betsson.sport, the Official Main Partner of Inter and match Serie A Matchday 5, took centre stage at San Siro with a series of promotions that created an extraordinary spectacle.

From the lead-up to the match, the collaboration with the Main Partner produced various engaging experiences for Nerazzurri fans. “Shades of Passion” was the theme expressed in a video created by Inter Media House and presented by Betsson.sport, an ode to the fans' love for the Nerazzurri colors.

San Siro is dressed up for the derby: the stadium towers were customised by Betsson.sport to create a special welcome for fans, who were also engaged through various activities inside the venue. The Passion Cam captured and showcased the emotions and passion of the supporters live on the big screens, while some fans had the opportunity to experience being a San Siro speaker and social media manager during the derby.

The partnership between Inter and Betsson.sport was also celebrated on the pitch before the kick-off, when Inter's top management, alongside Vice President Javier Zanetti, CEO Corporate Alessandro Antonello and Chief Revenue Officer Luca Danovaro, met with Betsson.sport's Managing Director, Stefano Tino.

The spectacle at San Siro was total and immersive for the players as well, who were greeted at the entrance to the pitch by a new, exclusive, and unique tunnel. This LED installation, one of a kind in Europe, features representations of the most important Nerazzurri symbols, creating a fantastic atmosphere in the pre-match buildup for the players. The new installation showcases the values of the Inter brand, fully utilising the production and innovation capabilities of Inter Media House.

The Meazza, which picked up a record number of tickets sales in Serie A, also welcomed a number of international guests and VIP fans. Lighting up the night at San Siro were also Hollywood actors, Benjamin McKenzie and Morena Baccarin.

Exclusivity and warmth: the Nerazzurri hospitality within the stadium also enhanced the fan experience with new and unique spaces. The Pitchside Club, featuring 14 pitchside seats and a hospitality lounge enriched by products from partners UnoPiù and Campari, is complemented by the San Siro-Bordocampo Sports Pub, a venue with a traditional, Anglo-Saxon vibe, located in the Primo Arancio section.

Another important activation was by Dreame, the Official Robot Vacuum Partner of Inter. This initiative included an exhibition corner between Gates 0 and 1, showcasing the brand's key products for fans to test out. Guests were engaged with giveaways of co-branded shoppers and Inter scarves, and they had the chance to receive promo codes redeemable on the Nerazzurri partner's website.