Liverpool's momentous Adidas kit deal is worth even MORE than we first thought | OneFootball

Liverpool have FINALLY unveiled their new Adidas kit deal.

Arne Slot’s side have been playing through the current preseason campaign in their 2024/25 Nike kits.

The Reds have taken part in matches against Preston, Stoke, AC Milan and Yokohama F. Marinos in last season’s kits but will be wearing Adidas when they play Athletic Club on Monday.

LFC x adidas

Shop the home range today!

LFC x adidas

Shop the goalkeeper range today

LFC x adidas

Shop the new adidas range today!

Adidas finally take over from Nike

The Adidas deal did not kick in until August 1 - with the start of Nike’s five-year contract delayed back in 2020. Owing to the three-month suspension of football, Nike’s deal was put back until after the season finished in July 2020.

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The players have also been pictured wearing Nike training wear and apparel during the Asian tour - while the likes of Florian Wirtz and Jeremie Frimpong have been using temporary numbers.

Things now look a little more settled - with Wirtz being given the legendary Liverpool No7 shirt and featuring prominently in the Adidas announcements.

Adidas paying MORE than £60m reported

The Reds were paid roughly £30m per year - minimum - throughout the lifecycle of their Nike deal. That figure was lifted by a reported 20 percent royalty payment on replica kits - which pushed the overall sums on offer to around £60m.

However, Adidas will be providing the club with significantly MORE money - with the deal set to run for an unprecedented 10-year duration.

According to various reports, the exact terms of the deal will remain confidential.

There are bonuses on offer - depending on team performances and unit shifted - but Liverpool will be earning a LOT more than the £60m per annum from Adidas that has previously been reported.

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