Liverpool duo front adidas F50 campaign as kit deal kicks off | OneFootball

Salah and Wirtz Front adidas Campaign Ahead of Liverpool’s New Era

adidas reunites with Liverpool in fresh kit deal

Liverpool’s commercial landscape is entering a fresh phase, as adidas prepares to take over kit manufacturing duties from August. The move marks a reunion more than a decade in the making, with the German brand previously producing some of the club’s most iconic strips across the 1980s and early 2010s.

The rekindled partnership is not just about aesthetics or nostalgia — it’s a commercially potent alignment. Liverpool’s acquisition of one of Germany’s standout young players this summer has not only bolstered the midfield but also strengthened the club’s relationship with adidas. The player, a marquee name in European football, is among the brand’s most marketable athletes.

Alongside Liverpool’s current talisman, both stars have taken centre stage in unveiling adidas’ latest boot drop, drawing significant attention across social and marketing platforms.

New F50 boots headline adidas launch

The headline act is the return of adidas’ F50 football boots — an iconic line first introduced ahead of Euro 2004. Revamped for the modern game, the newest edition has been developed with speed, precision, and agility in mind. Lighter than the Predator range and more aerodynamic in design, the F50 is engineered for the pace of the elite game.

The boots feature a striking “Purple Rush” base, infused with “Cloud White” and “Lucid Lemon” accents — a bold colourway designed to stand out both on pitch and in photoshoots. They are available in both laced and laceless variations, catering to individual player preferences.

The two Liverpool players joined elite names such as Messi, Dembele, and Yamal in promoting the new look. Their joint appearance has only intensified speculation over future personalised releases, with reports suggesting one of the duo may receive a signature edition boot later this year.

Strategic move for adidas and Liverpool

From a strategic standpoint, this collaboration highlights adidas’ intent to reassert itself at the pinnacle of football culture. With Premier League reach, Liverpool’s global following, and two of the sport’s biggest commercial stars under its umbrella, adidas is well-positioned to lead the market in both performance wear and street style.

It also serves as a timely reminder of how brand partnerships are no longer confined to kit sponsorships — they’re embedded across social content, influencer marketing, and global athlete profiles.

Fans eagerly await Liverpool’s adidas kit reveal

While the current spotlight is on the F50 boots, attention is steadily building ahead of the unveiling of Liverpool’s new adidas kit for the 2025/26 season. With echoes of the classic adidas-Liverpool heritage and a modern design language, fans are expecting a shirt that merges tradition with innovation.

Given the weight of history and the calibre of athlete now representing both club and brand, expectations are high. If the boot launch is any indicator, adidas and Liverpool are aiming to make a bold statement in this new chapter of their partnership.