Juventus revolution: David in, big names out? | OneFootball

Juventus’ ambitions for a return to the European elite require more than a few strategic signings and are set against the backdrop of notable investment and some critical squad surgery, according to reports from TuttoJuve, Bianconera News, and JNetwork24.

The club has moved assertively on its first major summer reinforcement, with multiple sources confirming that a verbal agreement has been reached for Jonathan David to join from Lille. Both Fabrizio Romano and Gianluca Di Marzio report that the Canadian striker will sign a long-term contract and is set to earn €6 million per season plus bonuses, with medicals and formalities scheduled in the coming days.

David’s arrival answers a pressing need in the Juventus attack, but sources agree it is only the start of the overhaul. Di Marzio underlines that Juventus are not ending their search with David and have set their sights on another prominent forward—Victor Osimhen remains the top target. If negotiations for Osimhen stall, Mateo Retegui is considered as an alternative.

The arrival of David potentially signals the end of the road in Turin for Dusan Vlahovic and Arkadiusz Milik, both of whom are reportedly not part of Igor Tudor's plans. Moving these high earners off the books would free up salary space and support further acquisitions.

The need for deeper change stretches beyond simply bringing in new faces. TuttoJuve argues that for Juventus to become competitive at the highest level again—in Serie A and Europe—two or three new players are not enough. Instead, the club requires a clear identity, a decisive technical project, and carefully targeted market interventions. The defense is flagged as an area needing greater solidity, and the attack demands additional quality and flexibility. Some current squad members who are not seen as fitting the new direction could be moved on.

Financially, Juventus have received substantial backing from Exor, the Agnelli family’s holding company. Bianconera News details that Exor has injected a further €15 million into the club coffers after a similar amount in March, bringing their total support since 2011 to nearly €680 million. This financial base is crucial as the club aims for a significant rebuild while maintaining sustainability after years of substantial spending.

However, there remains recognition that investments must be wise. Juventus can no longer afford prior missteps—future signings must contribute directly to competitive growth, and the club needs a sporting director capable of moving rapidly and effectively in the market.

While key pieces such as the emerging talent Kenan Yildiz provide a foundation for the new cycle, the expectation around Turin is for a transfer window marked by both exits and ambitious arrivals, driven by a leadership determined to reclaim domestic and continental relevance.

(Sources: TuttoJuve, Bianconera News, JNetwork24)

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