Football League World
·24 de julho de 2025
How much Birmingham City are charging for their new Nike away shirt

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Yahoo sportsFootball League World
·24 de julho de 2025
FLW take a look at the prices Blues are charging for their 25/26 away shirt and kits.
Birmingham City's new 25/26 Nike away shirt takes inspiration from the club's rich history, with next season marking Blues' 150th anniversary - but it will set back bluenoses a long way if they want to buy one.
The diagonal sash across the front first appeared in 1875 when the club was known as Small Heath Alliance, taking to the pitch in white with a broad blue ribbon running corner to corner.
Fading from black to royal blue this year, it's a nod to two shades - that of Birmingham's visual history and the black country iconography woven into the city's coat of arms.
It is the first time the sash has returned since the club's 140th birthday season and only the fourth instance in modern times.
The shirt, manufactured in Nike's DRi-FIT ADV fabrication, features black side panels, a pared-back crew neck and the now-familiar globe-and-ball crest in monochrome.
UNDEFEATED's five-strike logo, part of a partnership struck last year, sits in the central sponsor slot, coloured white with a black outline which helps it pop against the sash - although one fan on social media says that makes it look "tacky."
For many supporters the design itself is deemed a success, and is perhaps one of Blues' most distinctive away looks since the tiger-striped 21/22 third kit.
After weeks of teaser videos counting down to launch day, the Blues Store updated early on Wednesday morning and the prices perhaps made people take a second thought.
For adult supporters, whether buying in men's or women's, the away shirt alone is priced at £65.
Junior shirts check in at £50, identical to the cost of the infant mini-kit, which bundles shirt, shorts and socks for toddlers.
Adult shorts retail at £30 while junior shorts are £25 - socks across all sizes come in at £20.
Those figures mean a fully-kitted adult fan faces a £115 spend before potential printing or badges. A parent looking to buy for their pre-teen in shirt, shorts and socks will spend £95, only £20 shy of the adult basket. Adding a baby sibling's mini-kit pushes a prospective total family spend past £210 - although not really relevant, that's pushing towards season ticket prices at some Championship clubs.
Replica shirt pricing has been a long-running sore point for supporters across the EFL, and Birmingham's £65 adult tag sits squarely within an emerging pattern.
Wrexham released their 25/26 Macron away shirt at the same £65 figure, while their junior shirts are a fiver more than what Birmingham are charging. So you can't really make the point about one supplier charging 'x' amount more because their shirts are better quality than others.
In the Premier League, Manchester United are charging £85 for their adult-size home shirts, which is perhaps something Blues fans could expect to happen should they find themselves in the top-tier soon.