Genoa partner with wrestling legend the Undertaker in third kit’s unveiling – Picture | OneFootball

Genoa opted for a peculiar way to unveil their third kit as they posted pictures of wrestling legend the Undertaker wearing their new jersey.

The Undertaker, whose real name is Mark William Calaway, is a retired professional wrestler who was particularly popular in Italy in the 90s, and the Rossoblu decided to leverage the macabre aura he’s renowned for to launch their third shirt.

Genoa partner with the Undertaker to unveil third kit

Genoa’s new kit is mostly black with gold details, an aspect which was underlined by the catchphrase ‘The Dark Side of Genoa’ that the club used for the unveiling of the jersey.

In an official statement published on the club’s official website, Genoa explained how the collaboration with the Undertaker was born after the wrestler had followed Rossoblu’s Instagram account.

“A lifetime on the ring before well-earned retirement, with a couple of electrifying comebacks,” the statement reads.

“A spotlight in the Hall of Fame. Sparkling crowns of titles around his neck, even more impressive than a pride of lions.

“The aura of a hero, both for these and past generations, rests on shoulders that speak for themselves. Ladies and gentlemen, here’s The Undertaker.

“Yes, it’s really him, posing with the jersey after that playful wink, the “follow” nudge, aimed at Genoa’s Instagram channel. Some people live seven lives in one, and he has the blessed nickname of ‘The Undertaker.’.”