Flamengo’s YouTube gets multi-million Betano master sponsorship | OneFootball

Flamengo TV is a YouTube channel that brings together interviews, broadcasts, humor, and journalism

The Deliberative Council of Flamengo approved Betano as the club's new master sponsor this Tuesday (19). Thus, the annual contract of R$ 268.5 million will yield R$ 5 million per year to the club's YouTube channel, Flamengo TV.

Therefore, the total value of the contract to the club's channel is R$ 16.6 million. Flamengo TV brings together interviews, broadcasts, humor, and journalism. It is worth noting that it is not an exclusive product to football, as it covers other sports modalities of the institution.

What are the details of Flamengo and Betano?

Therefore, the current contract from August 2025 to December 2028 will reach R$ 895 million – a little over 141.1 million euros. With fixed and variable values, the numbers can reach R$ 932.5 million. A clause provides that the variable remuneration will depend on the subscribers to the Betano website.

Largest sponsorship in Brazil and the world?

The agreement consolidates Flamengo with the largest sponsorship in Brazil, surpassing the value of Corinthians, of R$ 103 million/year with Esporte da Sorte, by more than double. On a global scale, the Rio de Janeiro club takes the ninth position in the world ranking, ahead of some European clubs.

When does it debut on the Sacred Mantle?

The Betano brand debuts on the Sacred Mantle, on Monday (25), in the game against Vitória, for the 21st round of the Brasileirão. The match takes place at the Maracanã, Rio de Janeiro. Soon, the betting house will be out of the return match of the round of 16 of the Libertadores.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.