Barcelona see Serie A winger as perfect option with major marketing appeal | OneFootball

Barcelona see Serie A winger as perfect option with major marketing appeal | OneFootball

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Barca Universal

·11 de julho de 2025

Barcelona see Serie A winger as perfect option with major marketing appeal

Imagem do artigo:Barcelona see Serie A winger as perfect option with major marketing appeal

According to The Touchline, Barcelona are seriously considering Atalanta winger Ademola Lookman as a possible signing this summer.

After failing to secure Nico Williams, the club is now looking for new attacking options, and Lookman has emerged as a player who fits both the sporting and commercial needs of the team.


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With options like Luis Diaz and Marcus Rashford proving too costly or complex, the Blaugrana have begun to shift their focus to more attainable yet high-potential targets, and Lookman stands out.

The club sees Lookman as not only a strong addition on the pitch but also a valuable asset off it. His growing popularity, particularly among African fans, would bring added commercial appeal.

Within the sporting department, there is a strong belief that the Nigerian international fits well into Hansi Flick’s system due to his pace, versatility, and ability to score goals.

A versatile option to have

Lookman had a standout 2024/25 season with Atalanta, especially in European competitions. He is a natural winger but is comfortable playing across the frontline, qualities that Barcelona were keen on when scouting players like Diaz.

Imagem do artigo:Barcelona see Serie A winger as perfect option with major marketing appeal

Ademola Lookman is on Barcelona’s radar. (Photo by Marco Luzzani/Getty Images)

With Diaz financially out of reach, Lookman represents a similar profile at a much more manageable price.

With Atalanta open to negotiations, Lookman could be available for under €50 million. His contract runs until 2027, but no renewal talks have progressed, giving Barça leverage in any potential talks.

So far, no formal bid has been made, but his name is gaining traction within the club.

Big decision awaits

Barça are under pressure to sign a top winger this summer, and although marquee names like Rashford and Rafa Leao are on the table, they come with significant price tags and sporting uncertainties.

Lookman, on the other hand, offers a balanced mix of quality, adaptability, and affordability.

No final decision has been made yet, but as things stand, Lookman is one of the most realistic options on Barcelona’s radar.

His growing reputation in Europe and consistent performances make him a serious contender and one the club will be watching closely in the weeks ahead.

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