Why Juventus has decided not to fight Napoli for De Bruyne | OneFootball

Kevin De Bruyne could be set for a sensational move to Napoli, with reports suggesting the Belgian is edging closer to a transfer to the reigning Italian champions. While several clubs were expected to show serious interest, it seems Napoli may have a clear path to secure his signature after Juventus chose not to advance their pursuit.

De Bruyne remains one of the most accomplished midfielders in world football and still believes he has what it takes to perform at the highest level in Europe. Unlike others in a similar phase of their careers, he is not considering a move outside the continent just yet. Napoli, looking to build on their recent Scudetto win, could benefit hugely from a player of his calibre.

Juventus reluctant to compete for De Bruyne

Despite keeping tabs on the midfielder, Juventus has surprisingly pulled back from making a concrete offer. Their decision has raised eyebrows, especially given De Bruyne’s proven quality and experience at the top of European football. However, a report on Tuttomercatoweb explains that the club’s hesitancy stems from concerns over the financial package that would be required.

Juventus has begun shifting focus toward younger talents as part of their ongoing squad rebuild. Although they have previously targeted older, established stars, the club’s current project is centred on long-term growth. They believe De Bruyne’s wage demands would be excessive and are instead prioritising cost-effective signings with development potential.

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Napoli now favourites for marquee signing

Napoli has emerged as the clear frontrunner to land De Bruyne, a move that would be seen as a statement of intent. Adding a player of his vision, technique, and leadership to their midfield would instantly elevate their chances of retaining the league title.

The Belgian would bring creativity and big-match experience to a team already filled with energy and attacking flair. His arrival would likely boost morale among fans and help attract more talent to the club.

For Juventus, missing out on a player like De Bruyne could be a gamble. However, their decision underlines a commitment to a new direction. As they rebuild, the choice to focus on youth may be the right long-term strategy, even if it means missing out on one of the finest midfielders in the modern era.