Report: Adidas to Supply Liverpool’s 25/26 Kit in Multi-Million Pound Deal | OneFootball

Report: Adidas Set to Deliver Liverpool’s 25/26 Season Kit

Liverpool FC is on the verge of a significant shift as they prepare to transition from Nike to Adidas as their official kit supplier for the 2025/26 season. This change represents more than just a branding overhaul—it signifies a return to a partnership steeped in history and potential financial growth for the club.

Revival of a Historic Partnership

Adidas and Liverpool share a storied past, with the German sportswear giant having supplied the Reds’ kits during their glory years in the 1980s and early 1990s. For many fans, the iconic designs from that era evoke nostalgia and are often associated with the club’s domestic and European dominance.

The decision to reunite with Adidas reportedly stems from Liverpool’s ambition to enhance their commercial prospects and maintain competitiveness at the highest level. This partnership could also appeal to long-time supporters who hold fond memories of Adidas-crafted kits from yesteryears.

Financial Incentives and Commercial Boosts

Reports suggest that Liverpool’s new multi-year agreement with Adidas will eclipse the financial terms of their existing deal with Nike. According to The Athletic, the upcoming arrangement could yield more than £60 million annually. Furthermore, it is understood that the contract includes incentive-based terms tied to shirt sales and on-pitch performances, potentially boosting the club’s earnings to over £100 million per season.

This marks a significant upgrade from the Nike deal, which guarantees Liverpool £30 million annually along with a 20% royalty on net sales of official merchandise. The anticipated Adidas partnership is expected to provide the Reds with a substantial financial boost, allowing them to reinvest in their squad and infrastructure.

Kit Samples Generate Early Excitement

Excitement among fans has already begun to build as leaked samples of the reported Adidas kits for the 2025/26 season have surfaced online. These include possible designs for Liverpool’s home, away, and third kits. While the authenticity of these images is yet to be confirmed, they have sparked widespread speculation and conversation among supporters on social media.

A video shared on X (formerly Twitter) on Friday showcased what appeared to be an unboxing of Liverpool’s Adidas home kit for the upcoming season. The clip was widely circulated, fuelling anticipation about the designs the German brand might bring to Anfield.

Adidas is known for its innovative and stylish kit designs, and fans will be eager to see how the company combines modern aesthetics with Liverpool’s traditional identity. This collaboration has the potential to deliver kits that not only perform on the pitch but also resonate with the club’s heritage.

A Strategic Move for Liverpool’s Future

The decision to switch back to Adidas aligns with Liverpool’s broader strategy of maximising revenue streams and establishing themselves as one of Europe’s top footballing brands. By partnering with a globally renowned sportswear company, the Reds are positioning themselves to capitalise on both fan engagement and global merchandising opportunities.

The financial muscle provided by this deal could play a pivotal role in funding future transfers and maintaining the squad’s competitive edge. For a club that prides itself on both its history and its ambitions, the Adidas partnership represents a fusion of tradition and forward-thinking strategy.