Newcastle United have now extended their deal with this commercial partner – Report | OneFootball

News on Monday that Newcastle United have renewed/extended their deal with this commercial partner.

Back on 4 December 2023, the club announced (see below) a partnership with InPost.

No official announcement on an extension from the club so far.

However, a number of sites, including Grocery Trader (see below) are stating that there has been an extension agreed between Newcastle United and InPost.

These reports on Monday quoting senior staff from Newcastle United, so fair to say that it appears this particular commercial partnership is continuing.

Newcastle United is excited, and proud, to announce the early extension of its partnership with leading parcel delivery service, InPost. This follows a very successful first 12 months of the partnership which has seen a number of community activations reach thousands of fans in the North East.

To kick off the partnership, InPost installed bespoke Lockers at St. James’s Park, the first in the country at a Premier League stadium, and has since gone on to form a key part of the club’s newly launched ecommerce offering, giving fans the option of online deliveries to be sent to any InPost Locker across the UK.

As well as using their logistical expertise to benefit supporters, InPost has partnered with the club and Newcastle United Foundation on a number of community initiatives.

As part of an innovative campaign to support the club’s mental health engagements in October 2024, InPost captured personal wellbeing messages from first team players and placed them inside its lockers for its customers to read – proving “what’s inside really does matter”.

Building on this message of mental wellbeing and community connection, this month the Newcastle United Foundation will launch a collaborative art project with InPost. The project will feature artwork created by local school pupils, alongside contributions from a talented local artist. This project will provide visitors to the Foundation with a thoughtful and engaging display that celebrates the creativity and spirit of the local community.

Speaking about the partnership extension, Newcastle United’s Chief Commercial Officer, Peter Silverstone, said: “Over the past 12 months, InPost has become immersed in the football club and city.

“We have been able to offer bespoke, localised services to our supporters which are powerful, positive and meaningful to the Newcastle community.

“As a result, this partnership has been a resounding success for both parties and is testament to the incredible spirit that has been forged so quickly with InPost.

“InPost is on an incredible journey as one of Europe’s fastest growing businesses and we’re excited to build on our shared ambitions for success and growth.

“Working with such an exciting, dynamic and fast-growing business, like ourselves, has ensured the relationship has delivered learnings and value for both parties.

“Extending this wide-reaching partnership, at such an early stage in our relationship, is also illustrative of the support everyone across the club, and Newcastle United Foundation, provides to our partners.

“We pride ourselves in exceeding our partners’ servicing expectations and I am delighted InPost has recognised this in their decision to extend our relationship.”

Michael Rouse, CEO International of InPost group, added: “Our partnership with Newcastle United reflects a shared ambition to make a tangible difference – both for the club’s supporters and the wider community. Together, we are building meaningful connections with thousands of consumers and supporting the communities at the heart of InPost and Newcastle United.

“We look forward to growing this partnership and providing even more consumers with new initiatives and innovative delivery solutions for the future.”

Newcastle United official statement – 4 December 2023:

Newcastle United is excited to announce a unique commercial partnership with InPost Group, Europe’s leading out-of-home delivery provider.

The multi-year partnership sees InPost becoming the club’s Official Parcel Collection and Delivery Service Partner.

As part of the agreement, InPost will install bespoke Newcastle United parcel lockers outside of the iconic St. James’ Park – the first of its kind at a Premier League stadium.

The ‘Geordie lockers’, which will be designed in the famous black and white of Newcastle United, will add to the 6,000 lockers InPost already has in the United Kingdom, offering Newcastle United fans the opportunity to benefit from fast, secure and convenient delivery and returns options outside their beloved St. James’ Park.

The lockers will be positioned outside the Gallowgate End and on Barrack Road, offering customers a city centre location, with InPost also having a number of collection points around Newcastle and wider Tyneside area.

InPost will also have a digital presence across the club’s growing digital channels and within St. James’ Park, highlighting the company’s out-of-home delivery service which has more than 60,000 collection points throughout Europe.

Speaking on the new partnership, Newcastle United’s Chief Commercial Officer, Peter Silverstone, said: “This first of its kind Premier League partnership clearly shows a shared commitment from InPost and Newcastle United to be innovative and creative, whilst putting our fans at the heart of activity.

“Our loyal supporters, and the residents of Newcastle, will benefit from convenient, cheaper, and more environmentally friendly deliveries right on the doorstep of their beloved St. James’ Park.

“Like Newcastle United, InPost is on a rapid and remarkable UK and international growth trajectory, with a 60 per cent increase in locker locations internationally during 2023, with the number of parcels delivered using InPost’s service seeing a 30 per cent increase in their global markets.

“Similarly, during the 2022/23 season, Newcastle United’s live audience reach grew over 48 per cent in Europe and 44 per cent in the UK, with our number of followers increasing at a rapid pace.

“We are excited to partner with InPost, providing an incredible platform to support their UK and European growth plans. We are delighted to welcome InPost to our family of partners.”

Rafal Brzoska, InPost Group founder and CEO, said: “This exciting partnership underlines our commitment to expand InPost’s presence in the UK and Europe and to provide our best-in-class delivery solutions to a wider audience.

“The demand for consumer convenience across e-commerce has never been higher and we are proud to partner with Newcastle United at such a pivotal time of growth. Newcastle United’s growth over the last 18 months has been remarkable and we are excited to join forces with a club, and business, which matches our ambitious growth plans. Exceptional performance is something we both aspire to and this will be a key theme as we bring this partnership to life.

“The international reach and popularity of the club will help InPost break new ground and we look forward to sharing the journey with one of the most passionate fanbases in the world.”

InPost has parcel lockers across many major cities in the UK, with ambitions for growth in the North East of England as the collection point specialists look to increase its customer base to more than two million people throughout the UK.