New Liverpool Kits 2025-26: The New Adidas Era | OneFootball

Liverpool supporters of a certain vintage will always have a soft spot for Adidas as the club’s kit manufacturer.

The company first became involved with the Reds back in 1985, remaining the makers of Liverpool kits for 11 years before Reebok took over. Reebok’s time in charge lasted for ten years, then in 2006 Adidas took on the mantle once more.

In 2012, the American sports manufacturer Warrior were responsible for making the Liverpool kits, being replaced by New Balance in 2015. Then, in 2020, Nike had the role for the first time. Now Adidas are back, launching the new kits today.

The Adidas Deal

It might not seem like it matters all that much, but kit deals are a brilliant way for football clubs to make substantial amounts of money. That is especially the case when you’re one of the biggest clubs in the world, which is very much the case for Liverpool.

According to Blinkfire Analytics, the Reds achieved 1.7 billion engagements across all of their social media platforms in the 2024-2025 season, which means a huge number of eyeballs looking at what they’re up to. That is something that kit manufacturers are more than aware of, knowing that it can allow them to sell a large number of products.

Although the exact figures of the kit deal with Adidas are confidential, we do know that the deal it is replacing, which was made with Nike, was worth £30 million a year plus 20% of merchandise sales. Given the fact that the Reds have decided to walk away from that, it isn’t hard to work out that they will be getting significantly more.

Manchester City, a club that still has 130 charges of financial misconduct against its name, has agreed a 10-year deal with Puma worth £1 billion, so that is the benchmark that Liverpool will be looking to get close to when it comes to their deal with Adidas.

The Home Kit

As part of the launch for the new kits, Liverpool released a video with the tagline, “Your Dream. Our Reality.” It was one that featured current players of both the men’s team and the women’s side, as well as legends of the club’s past such as Sir Kenny Dalglish, John Barnes and Ian Rush.

The video is all about nostalgia, which probably tells you something about the style of the home kit. During the previous Adidas reigns, the Reds won three top-flight titles as well as the same number of FA Cups, so a nod to the past is more than welcome. It is also clear in the design of the home kit.

It goes without saying that it is red with white touches, apart from the Premier League badge, which is gold to reflect the fact that we are the defending champions. It has been labelled as a ‘true representation of the Liverpool DNA’ thanks to the ‘classy and understated’ nature of it.

The white lines on the front of the kit are reminiscent of the one that Fernando Torres scored plenty of goals in, whilst the overall look is one that most older supporters will have the feeling that they’ve seen before. It isn’t that Adidas have run out of ideas as it looks fresh and interesting, but it nods to the past in a fun way.

The Away Kit

Things are slightly different when it comes to the away kit. Often, the away kit tends to follow the same look and feel of the home kit, only with different colours and a few tweaks. In the case of the 2025-2026 campaign, Adidas have continued the theme of nostalgia from the home kit, but otherwise it looks very different.

Yes, the shoulders still have those distinctive three stripes on them and the three stripes at a slight angle are present for the Adidas badge on the right breast. Plus, red remains the colour of all of those things, as well as the Standard Chartered sponsor’s logo.

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It is when it comes to the badge on the shirt that things take an interesting turn. Reportedly inspired by the crest that was on the Main Stand back in 1906, there is a red shield with the Liverbird and the letters LFC embroidered on it.

It is very much a classic look for the Reds in the off-white coloured kit, which we now know will be worn by Florian Wirtz in the iconic number 7, Milos Kerkez with the number 6, Hugo Ekitike will wear number 22 and Jeremie Frimpong’s shirt will be adorned with the number 30. If you want to get Diogo Jota’s number 20 on your shirt, profits will be donated to the LFC Foundation.