Lunar New Year: inter celebrates the Year of the Snake | OneFootball

MILANO – The snake symbolises evolution, transformation and constant renewal. Yet, no matter how much the world changes, some things remain unchanged: our traditions.

This is the narrative concept chosen by the Club to celebrate the start of the Lunar New Year, the Year of the Snake, through a unique piece of content that, thanks to artificial intelligence, showcases different versions of the Nerazzurri Snake and reflects China’s evolution over time: from the elegance of traditional Chinese art to a futuristic solarpunk universe, the shifting images highlight how the world around us which is constantly evolving. Some things, however, remain timeless.

The traditions of the Lunar New Year further evidence the lasting power of culture and connections in a constantly-changing world: it’s the history of our Club, which looks to the future without forgetting its own roots and values, just like the Snake which sheds its own skin without compromising on its true nature.

For the first time, Inter Media House has decided to create a fully AI-generated video in collaboration with a specialised team: extensive research was conducted on the styles characterising the Chinese settings, costumes and iconography, creating an authentic and engaging visual storytelling that bridges tradition and modernity.

This approach, using the content produced by Inter Media House, once again demonstrates the innovative journey of the Club, and the desire of the Club to create a modern and deep connection with fans who show their passion for Inter around the world.