How much Sheffield Wednesday are charging for the 2025/26 home shirt - it is staggering | OneFootball

Sheffield Wednesday have been struggling financially, and the cost of buying a replica shirt for the 2025-26 season could be a reflection of that.

Sheffield Wednesday have launched their new replica kit for the 2025-26 season, and the price of it is unlikely to improve the mood of a fanbase which has had a miserable summer, so far.

Considering the news stories that have been emerging from Hillsborough over the last few weeks, it's unsurprising that Sheffield Wednesday want to bring in as much money as they possibly can at the moment.

Wednesday have been in a state of crisis this summer, with wages unpaid and takeover talk swirling in the air. But the launch of the club's new kit has been met with a chorus of disapproval from fans over the cost of buying a replica shirt for the new season.

Sheffield Wednesday's new home shirt could set you back a staggering £72

According to the press release that accompanied the teaser for next season's Sheffield Wednesday shirt, the price of an adult replica Sheffield Wednesday shirt will be a jaw-dropping £72. For juniors, it’s £55, and for an infant/baby full kit set, it will cost £62.

The shirt is available on sale from the club store from Wednesday 16th July, but whether there will be people queuing round the block for it is something of a moot point. The reaction from fans to the prices has, after all, been incandescent.

And regardless of this, sales of anything from the club are likely to be sluggish as a result of a boycott that was called by the Sheffield Wednesday Supporters Trust at the beginning of July, with the Trust stating that, "This boycott covers everything sold at the club shop and online store such as kits, scarves, hats, and mugs."

This isn't the first time that Wednesday fans have borne the brunt of the club's financial incontinence

Sheffield Wednesday fans are already familiar with the feeling that they are paying for the financial mismanagement of others.

Wednesday have the most expensive adult season tickets in the Championship for the 2025-26 season, with an adult one starting at £575, comfortably more than double the price of the cheapest, which can be found at Queens Park Rangers, at £262.

This comes with Wednesday having the biggest ground in the division, an at best mediocre team, and a fan base that is already spitting feathers at the incompetence of the club's ownership.

And this isn't even the most extreme way in which owner Dejphon Chansiri has tried to get fans to fund his misadventures, either.

In October 2023, he demonstrated a fundamental misunderstanding of how owning a football club works when he tried to get Wednesday fans to pay £2 million that the club owed in outstanding tax and wages, claiming that, "If 20,000 people gave £100 then it’s £2m, and it’d be clear — so we can finish it." The response from the Sheffield Wednesday Supporters Trust to this request was suitably withering: "A fit and proper owner would not ask fans to do this."

With fans up in arms about the management of the club and the Trust calling for a boycott of all club merchandise, it doesn't seem very likely that the club will make a fortune from shirt sales this summer.

This could, of course, change with new ownership, and one of the easiest wins any new owner could pick up with Sheffield Wednesday fans would be to slash the price of those shirts the minute they get their feet under the desk at Hillsborough.