Flamengo’s main sponsors up 2585%: see how deals have grown in 12 years | OneFootball

Flamengo’s main sponsors up 2585%: see how deals have grown in 12 years | OneFootball

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Coluna do Fla

·28 agosto 2025

Flamengo’s main sponsors up 2585%: see how deals have grown in 12 years

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In 2013, Flamengo received R$ 10 million from Peugeot sponsorship


The value of the master sponsorship of Flamengo has grown an impressive 2,585% in 12 years. This is because the club, which received R$ 10 million from Peugeot in 2013, currently has the largest contract in Brazilian football, of R$ 268.5 million annually with the betting house Betano.

The current agreement with Betano could total more than R$ 895 million by the end of the contract, scheduled for 2028, but which can be renewed. Thus, the link is the highest value in the history of Brazilian football and enters the ranking of European contracts.


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What is Flamengo's timeline?

  • 2013: Peugeot paid R$ 10 million;
  • 2013 to 2018: Caixa Econômica Federal invested R$ 25 million per season;
  • 2019 to 2020: BS2 paid R$ 15 million;
  • 2020 to 2023: BRB yielded a total of R$ 153.18 million;
  • 2024: Pixbet started at R$ 105 million, later adjusted to R$ 115 million;
  • 2025: Betano could pay R$ 895 million until 2028.

How big is the link?

After the agreement with Betano, Flamengo became the 10th highest paid club in the world. The value surpasses, for example, the R$ 51 million that Ziggo pays to Ajax (HOL). The 74 million euros (about R$ 467 million) from Fly Emirates to Manchester City (ENG) represent the most valuable master sponsorship worldwide.

Is Betano already on the uniform?

Flamengo debuts Betano on the uniform this Sunday (31), when the Rubro-Negro faces Grêmio, at Maracanã. However, last Monday (25), the club used the phrase "The Nation trusts" to stamp the Sacred Mantle, which refers to the partnership with the new master sponsor.

What time does the ball roll?

Starting at 4pm (Brasília time) the Rubro-Negro faces the team from the South. The Most Beloved leads the competition with 46 points, four more than the second place, Palmeiras. Thus, the Coluna do Fla will bring all the information before and after the match.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.

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