Wrexham’s Hollywood-fuelled rise shows no signs of slowing down | OneFootball

Wrexham have reported record financial results that show their rise up the English football pyramid could keep rolling.

The Welsh club has confirmed that its revenue for its first year back in the English Football League (EFL) was £26.7 million.

The figure highlights the impact Hollywood actors Ryan Reynolds and Rob McElhenney have had on the club since taking over as owners.

The directors’ report claims the ultimate goal is to establish Wrexham as a Premier League club while making a positive difference to the local community.

Given what they have achieved up to this point, it would be a brave move to bet against them fulfilling those lofty aims.

Wrexham’s revenue compares favourably with Championship clubs

Wrexham generated revenue of just over £1.14 million in the National League before Reynolds and McElhenney arrived at the Racecourse Ground.

Fast forward to their promotion season in League Two in 2023/24, and annual turnover jumped from £10.5m to £26.7m.

Their numbers will likely increase significantly in League One, which bodes well for their chances of competing if they win promotion to the Championship.

According to Deloitte’s most recent annual review of football finance, Championship clubs – other than those receiving parachute payments – average revenue of £22m.

Intriguingly, Wrexham do not receive income from the ‘Welcome to Wrexham’ documentary that has boosted the club’s global profile.

However, the indirect impact is clear, with the club attracting sponsorship from brands that would not normally associate themselves with lower-league football.

Premier League target is not unachievable

Wrexham still posted a loss of £2.72m, lower than last year’s £5.11m. By contrast, the average yearly loss for a Championship club is around £20m.

One of the most eye-catching elements of the financial results is the club is not directly indebted to Reynolds or McElhenney.

Wrexham repaid loans to the pair that had grown to £15m, effectively meaning they now operate on a loan-free basis.

This situation could change as they climb further up the pyramid, but it should ultimately give them an advantage over many other clubs.

Wrexham are currently second in League One, three points ahead of Wycombe Wanderers who have a game in hand.

Winning a third successive promotion would vindicate how the club is run and garner plenty of envious glances from elsewhere.