The sponsorship goldmine that earns Barcelona close to €210 million every year | OneFootball

Barcelona continue to set benchmarks not only on the pitch but also off it, particularly in commercial revenue.

According to a recent update from SPORT, the Catalan giants earn close to €210 million each year solely from the sponsors that appear on their matchday and training kits.

The iconic Barça shirt is one of the highest-selling globally, and this popularity has translated into a significant commercial windfall.

The club’s licensing and merchandising arm, Barça Licensing & Merchandising (BLM), posted a turnover of €140–150 million in the last financial year, underscoring the strength of the brand worldwide.

Spotify and Nike lead the pack

The two most influential contributors to Barça’s commercial earnings are Spotify and Nike. Spotify, as the club’s main sponsor, pays approximately €65 million per season, with the total rising to €70 million thanks to bonuses. The breakdown includes:

An additional €5 million for naming rights of the Spotify Camp Nou, which will rise to €20 million once the stadium redevelopment is complete.

Barcelona’s kits are financial goldmines. (Photo by Paul Miller/Getty Images)

Nike, on the other hand, now pays around €122 million per season, including a prorated portion of a €158 million signing bonus. The renewed agreement also brings added support for the club’s retail strategy.

Who are the new partners?

Barcelona’s recent pre-season tour of Asia has not only boosted their international visibility but also brought new sponsors into the fold.

Ambilight TV, associated with the production and sales of Philips TVs, is the tour’s main sponsor.

Under a three-year deal (with an option for two more), the brand will pay €12 million for the upcoming season for its logo placement on the team’s left sleeve and visibility inside the Spotify Camp Nou.

Another notable addition is the government of the Democratic Republic of the Congo.

In an agreement announced last week, Barça will receive over €10 million over four years in exchange for displaying the slogan “RD Congo – Coeur de Afrique” on the back of the training kits for all professional teams.

Cupra, Seat’s premium brand, renewed its deal in 2024 and remains a Global Partner of the club.

Apart from providing official vehicles to the first team, Cupra contributes €7 million per season. Their logo appears only on the right sleeve during pre-season and friendlies.

When combining all these partnerships, FC Barcelona currently earns €209 million from shirt sponsorship alone, a staggering figure that reinforces the club’s position as a global commercial powerhouse.