The best transfer announcement videos in football history | OneFootball

The days of transfers were revealed with pictures of players holding a scarf above their head are long gone. Modern football’s new phenomenon is transfer announcement videos.

Clubs compete for the biggest and best announcements, with social media teams battling to outdo each other with innovative ideas.

With the transfer window in full swing, we’ve remembered some of the very best transfer announcements.

The best transfer announcement videos in football history

Paul Pogba to Manchester United (2016)

Paul Pogba became world football’s most expensive footballer when rejoining Manchester United in 2016.

The announcement video was perfectly Pogba, as the extroverted midfielder unveiled his dance moves alongside Manchester United fan and British music superstar Stormzy.

Sure, certain no-nonsense midfielders of a bygone era (Yes, Graeme Souness, we’re talking to you) would prefer to see Pogba introduce himself to the fans with a thudding challenge, rather than dancing and dabbing, but this is a new generation.

A perfect cocktail of cultures colliding.

Gianluca Scamacca to West Ham (2022)

For fans of a certain vintage, Football Italia holds a special place in the heart. At a time when Serie A homed the world’s finest footballers, UK fans tuned in to get a glimpse of the action.

West Ham chose to honour their star signing from Serie A with a tribute to the iconic show. However, it was hastily withdrawn and re-posted after the Hammers spelt Scamacca’s name wrong on the original release…

Diego Costa to Wolves (2022)

At his best, Diego Costa was a snarling presence ,unafraid to bulldoze a route through Premier League defences.

Wolves agreed a deal to bring the former Chelsea forward back to the Premier League in 2022, with their transfer announcement featuring Costa holding the chains to a pack of wolves.

A fearsome sight.

Wout Weghorst to Burnley (2022)

Burnley have become masters of the announcement video with no shortage of memorable montages from the Clarets.

Our favourite was this video to introduce new signing Wout Weghorst in 2022. What better way to announce the signing of a new 6ft 6in striker?

Erling Haaland to Manchester City (2022)

Sometimes the best announcements are simple.

Erling Haaland recreated a childhood photo of him in a Manchester City shirt as the Citizens landed the statement signing of the Norwegian goal machine in 2022.

Victor Osimhen to Galatasaray (2025)

Who’s that behind the mask?

Victor Osimhen became arguably the Turkish Süper Lig’s biggest ever signing last summer, with Galatasaray creating a masquerade ball introduction for the masked goal-getter.

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