Report: Brighton Could Cash in on Midfielder as European Giants Circle | OneFootball

Brighton Set Price for Ayari as European Giants Circle

Brighton & Hove Albion have built a reputation as one of the most astute operators in the transfer market, and their latest midfield prodigy, Yasin Ayari, could soon add to the club’s growing list of lucrative sales. As reported by Football Insider, the Seagulls will demand offers in excess of £20million for the 21-year-old, with both AC Milan and Borussia Dortmund showing keen interest.

Brighton’s Stance on Ayari’s Future

Despite the interest, Brighton remain determined to keep hold of Ayari, with his contract running until June 2027. Under the guidance of Fabian Hürzeler, the Swedish international has developed into a key figure in Brighton’s push for European qualification and an extended FA Cup run.

However, the Premier League club is no stranger to selling when the price is right. Having secured Ayari’s signature for just £3.5million in 2023, Brighton stand to make a significant profit should they sanction his departure. It is a well-worn path for the south-coast club, who have previously offloaded key players like Moises Caicedo, Alexis Mac Allister, and Marc Cucurella for substantial fees.

European Interest Grows

Football Insider reports that Ayari’s strong performances have put him on the radar of some of Europe’s biggest clubs. The midfielder has made 28 appearances (18 starts) across all competitions this season, amassing 1645 minutes on the pitch. While his goal contributions remain modest (0 goals, 1 assist), his all-round performances have caught the eye of recruitment teams in Italy and Germany.

Borussia Dortmund’s reputation for nurturing young talent makes them an attractive option, while AC Milan’s need for a dynamic, ball-carrying midfielder aligns well with Ayari’s profile. Given the competition, Brighton’s valuation north of £20million seems a reasonable starting point in today’s market.

What Next for Ayari and Brighton?

With Brighton bracing for summer bids, much will depend on how Hürzeler and the club’s hierarchy assess their midfield options. The Seagulls have a strong track record of reinvesting smartly, ensuring any potential sale is followed by a suitable replacement.

As Football Insider states, Brighton do not want to lose Ayari, but if the price is met, they are unlikely to stand in his way. The coming months will be pivotal in shaping his future, with elite European football potentially calling.

Our View – EPL Index Analysis

From a Brighton fan’s perspective, the idea of losing Yasin Ayari so soon after his arrival is frustrating yet familiar. The Seagulls have mastered the art of unearthing hidden gems, only to see them snapped up by wealthier clubs. But this is modern football, and Brighton’s sustainable model has allowed them to compete at a high level despite player turnover.

Losing Ayari would sting, not because of his numbers—one assist in 28 games is hardly earth-shattering—but because of his potential. He is still just 21, growing into his role, and under Hürzeler’s guidance, he could become a top-tier midfielder. Selling him now may be premature unless the fee is reinvested wisely.

One thing is clear: Brighton fans have seen this before, and as long as recruitment remains smart, the club will continue to progress. If Ayari does leave, it will be on Brighton’s terms, and that alone shows just how far the club has come.