MN: Anime-style characters and the ‘ACM Quest’ – Milan’s 2023-24 announcement style | OneFootball

Each season seems to bring about a different way for new signings to be announced by AC Milan, and the two additions thus far have revealed this year’s theme.

As MilanNews write, many have noticed the choice to present the new signings Marco Sportiello and Ruben Loftus-Cheek without the presence of any directors after the sacking of Paolo Maldini and Ricky Massara.

Both used to appear in the photos of the contract signature and the holding of the shirt, but the new direction shows that the club are aiming to make the player the main and only protagonist of the announcements.

The Milan crest stands out prominently next to the player, an approach that highlights the focus on the brand, while there has been an alteration to the presentation videos too.

The Rossoneri have brought about an ‘ACM Quest’ communicative trend. The creative area of ​​the Milan Media House, co-ordinated by Miriam Piacentini, intend to strengthen the link with generation Z with an Anime-esque style of announcement.

By mixing images and videos captured at the Casa Milan ‘Studios’ with animations created by a digital creator (the international artist Sergio Garcia, selected for his many international collaborations and for his millions of followers on social media), each signing is transformed into a cartoon character with a superpower.

More Stories / Exclusive

SM: Milan reopen talks over Frattesi amid Inter’s Brozovic frustration

30 June 2023, 13:20

SM Exclusive: The Athletic’s Simon Johnson lifts the lid on Loftus-Cheek – “He will be excited”

29 June 2023, 18:26

SM: Loftus-Cheek ‘very happy’ as Milan close in on agreement with Chelsea

27 June 2023, 16:40