HSV fans on new kits: "Our club’s not a fashion label" | OneFootball

HSV fans on new kits: "Our club’s not a fashion label" | OneFootball

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·20 Agustus 2025

HSV fans on new kits: "Our club’s not a fashion label"

Gambar artikel:HSV fans on new kits: "Our club’s not a fashion label"

The HSV has been accompanied by a jersey debate throughout the entire summer. This dispute reached a climax during the cup game in Pirmasens.

There is unrest in the surroundings of Hamburger SV! And this is only partially due to the bumpy preparation and the lack of results, but also due to the new away and alternate jerseys. For many fans, the colorful designs are an affront to the identity of the club. This was recently made particularly clear by the "Förderkreis Nordtribüne e.V.", a mouthpiece of the active fan scene.


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Even before the mandatory game against FK Pirmasens, the group called via their social media channels: "All in jerseys to Pirmasens. But please in blue, white and black!" Neon colors or pink are taboo, it said. In the guest block, the ultras even distributed flyers with the clear message: "In all clarity: Do not wear jerseys in club-alien colors or without a real diamond on the north tribune and in the guest blocks"

This appeal was rounded off with the following statement: "The curve is not a catwalk. Our club is not a fashion label."

HSV fans want to fight against "wrong colors"

The argumentation: The HSV statute clearly stipulates what the club's diamond should look like. It should be depicted on a blue background, with a black and white border. Exactly this blue is missing on the new away jersey. For parts of the fans, this represents an unbearable break with tradition. The rejection is even greater for the brightly designed alternate jersey with pink and neon yellow elements.

"For over 100 years, the blue background has been non-negotiable," the ultras emphasized. They see the colorful designs as a "falsification" of the club's identity and announce that they will consistently continue the fight against "wrong colors".

While the home jersey with a white base color and dark zig-zag pattern became a sales hit, the topic of away and alternate jerseys divides the HSV scene. If it's up to the Förderkreis Nordtribüne, the colorful jerseys should no longer have a place on the north tribune and in the guest blocks in the future.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.

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