How Corinthians’ patience created Brazil’s most valuable striker | OneFootball

According to UOL, Yuri Alberto’s transformation into the most valuable striker in Brazilian football has been one of the clearest storylines in Corinthians’ recent rise. Having joined Corinthians in 2022, the former Zenit forward initially endured a turbulent period, struggling through a difficult 2023 that left both supporters and media questioning his future. There was a phase when not only was Yuri dropped from the starting XI, but also openly considered the possibility of a move away from Parque São Jorge.

Corinthians, however, stood by their investment, resisting calls to offload the striker. The club’s patience began to pay off in 2024 as Yuri produced a turnaround few would have predicted just months earlier. A significant upswing in form, particularly after Memphis Depay’s arrival, saw Yuri Alberto rediscover his goalscoring touch. He finished the year as Brazil’s leading marksman with 31 goals—a direct response to the criticism that had surrounded him previously.

In 2025, Yuri’s momentum has shown little sign of slowing. He has been central to the club’s attack, contributing 13 goals in 35 appearances so far and delivering in decisive matches, particularly the derby fixtures, which proved key as Corinthians lifted the Campeonato Paulista and ended a six-year title drought. His influence has reached the point where market analysts now rate him as the country’s top centre-forward in terms of value, edging ahead of Pedro from Flamengo. Both strikers reportedly command similar transfer fees, yet Yuri's age—four years junior to his Flamengo counterpart—has tipped the scales in his favour, according to figures cited by Transfermarkt.

Despite frequent speculation over a potential move to Europe, Yuri has signalled a desire to extend his stay in São Paulo, expressing contentment at Corinthians and discussing the prospect of a new contract. The contrast between 2023’s uncertainty and his current status as a mainstay of the squad highlights both his resilience and the benefits of long-term thinking from the club hierarchy.

Yuri Alberto’s ascent is not just a personal success; it has had a tangible impact on the club’s rebuilding efforts during a challenging time, marked by off-field turbulence and leadership changes. As Corinthians continue to navigate these wider issues, their decision to back the striker through adversity now looks increasingly astute, and his ongoing form could be decisive in defining the club’s ambitions both domestically and beyond.

Source: UOL

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