How Arsenal’s shirt sponsorship deal compares to their rivals

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·13 Agustus 2025

How Arsenal’s shirt sponsorship deal compares to their rivals

Arsenal currently boasts one of the most valuable shirt sponsorship agreements in European football, with Adidas paying the club £75 million per season to produce their playing kits. This lucrative arrangement reflects the Gunners’ standing as one of the most prominent and competitive sides in the Premier League.

Mikel Arteta’s team has made notable progress in recent campaigns, consistently challenging near the top of the table and strengthening its position among England’s elite clubs. Such performances have helped the Gunners secure commercial partnerships that rank among the most lucrative in the sport. The £75 million figure places Arsenal among the global leaders in shirt sponsorship revenue, ensuring they remain in a strong financial position.

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Arsenal’s position among domestic rivals

While the current deal already places Arsenal in an enviable position, the club will likely seek an even larger figure when the existing arrangement with Adidas comes to an end. Nonetheless, they remain one of the highest earners in world football from shirt sponsorship alone.

A report from The Sun has provided a detailed look at the annual figures for kit deals involving the Premier League’s biggest clubs. Arsenal ranks fourth in the domestic standings, with only three clubs earning more per season from their respective manufacturers. According to the report, Adidas pays Liverpool £100 million annually, matching the amount Puma pays to Manchester City. Meanwhile, Manchester United also benefit from a £90 million yearly arrangement with Adidas. These three clubs are currently the only sides surpassing Arsenal in terms of kit sponsorship income.

Gyokeres (arsenal.com)

Reflecting the club’s growth

The Gunners’ position among the top four domestic earners in this area is a testament to the club’s growth and resurgence in recent years. Off-field success, combined with strong on-field performances, has made Arsenal an attractive commercial partner for major brands seeking a global platform.

While Liverpool, Manchester City and Manchester United lead the way financially, Arsenal’s figures demonstrate they are competing closely with their biggest rivals. The strength of their current deal ensures they remain in an excellent position to negotiate even more favourable terms in the future, reinforcing their place among football’s commercial powerhouses.

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