Borussia Dortmund’s 25/26 kits likely to feature this NEW partner

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FanSided World Football

·1 Mei 2025

Borussia Dortmund’s 25/26 kits likely to feature this NEW partner

This morning, Borussia Dortmund announced a brand-new partnership with Sports Endeavors LLC, the American-based company best known for their online stores, Soccer.com and WorldSoccerShop. The partnership is touted as fan-based, with the goal of building the Borussia Dortmund brand in the United States.

The timing of the announcement is exciting for a number of reasons, as Borussia Dortmund is sending their “Legends” squad to TST in Cary, North Carolina, while their senior squad heads to the Club World Cup starting later that same month.

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Soccer.com will also be a primary collaborator in fan-based events, utilizing their connections across the USA to offer unique fan experiences, bridging the gap between German Dortmund fan culture, in a country with a growing base of supporters.

Mark Lingenhoff, Managing Director for BVB Americas Inc., and Brian Berklich, the Chief Marketing Officer of Sports Endeavors LLC, both weighed in on the announcement:

"Partnering with Soccer.com and WorldSoccerShop marks an exciting new chapter for Borussia Dortmund in its efforts to expand our reach and deepen connections with the U.S. fan base. Their innovative approach to content and event engagement will play a crucial role in our strategy to build the BVB brand in America."Mark Lingenhoff

"From the unmatched energy of Die Gelbe Wand to the proud heritage of Die Schwarzgelben, our partnership is designed to celebrate and share with American fans what makes Borussia Dortmund so special. Fans can look forward to exclusive behind-the-scenes access, immersive digital storytelling, and one-of-a-kind experiences that reflect both brands and their passion for the game and commitment to the American soccer community."Brian Berklich

On a personal level, I’m very excited to see the aesthetically unpleasing 1&1 logo disappear from the heart of Borussia Dortmund’s jerseys. While it’s only speculation, this new partnership could foreshadow the appearance of BVB’s 25/26 kits, and I’m all for a plain line of text after enduring a logo debatably designed in Minecraft. The new home kit is typically unveiled and worn for the final match day of the season, so perhaps this theory will be confirmed soon.