Coluna do Fla
·30 Agustus 2025
Alexandre Pires to perform at half-time during Flamengo v Grêmio clash

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Yahoo sportsColuna do Fla
·30 Agustus 2025
The debut of Betano on the Flamengo jersey will be more than special. That's because singer Alexandre Pires will perform during halftime of the match between the Rubro-Negro and Grêmio this Sunday (31), at Maracanã, for the 22nd round of the Brasileirão.
According to journalist Venê Casagrande, Alexandre Pires' show is part of the celebration that the club's new main sponsor is organizing for the debut of the partnership. Thus, the contract is the biggest in Brazilian football.
Pixbet invested R$ 125 million to occupy the main spot on Flamengo's jersey. However, the Rubro-Negro terminated the contract to sign with Betano. The new main sponsor will pay R$ 268.5 million per year, and the agreement could total more than R$ 895 million by the end of the contract, which is set to run until 2028, but may be renewed.
Before Betano debuted on the Sacred Mantle, the Most Beloved even featured the Flamengo TV logo on the Flamengo jersey, the name of the club's YouTube channel. This happened because the termination with Pixbet occurred a few games before the agreement with the new betting sponsor was finalized.
With Betano on the jersey, Flamengo faces Grêmio starting at 4:00 PM (Brasília time), at Maracanã, with Alexandre Pires performing at halftime. If Mengão is on the field, there is full coverage from Coluna do Fla before and after the match.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.