Video – Genoa’s 2025-26 away kit celebrates bond with England: ‘It’s coming home’ | OneFootball

Genoa have unveiled their 2025-26 away kit, celebrating the ‘historic bond’ between the club and England: ‘It’s coming home.’

Genoa have dropped their away kit for the 2025-26 campaign, highlighting the historic connection between the club and England.

Genoa 2025-26 away kit – official statement

GENOA, ITALY – APRIL 23: Flares and smoke-bombs are thrown onto the pitch by Genoa fans during the Serie A match between Genoa and SS Lazio at Stadio Luigi Ferraris on April 23, 2025 in Genoa, Italy. (Photo by Simone Arveda/Getty Images)

“The red cross boldly spans the front of the shirt over a clean white background, honouring one of the most enduring symbols of the Republic of Genoa — one that also appears in the club’s crest beside the legendary Griffin,” the Grifone said in a statement.

“This emblem pays homage to a unique heritage: in the Middle Ages, the Republic of Genoa granted England permission to sail under the Cross of St. George in exchange for tribute, forging a centuries-old connection. The kit celebrates that shared history between port cities, football cultures, and flags flown across seas.

“On the back, just below the collar, the red cross appears again, reinforcing the visual and symbolic link with the city. Refined details, including an embossed Griffin and premium finishes, complete a design that highlights the identity of Italy’s oldest football club, founded in 1893 by English citizens as the Genoa Cricket and Football Club.

“The launch campaign deepens this Anglo-Italian connection, with the slogan “It’s coming home” referencing Genoa’s English roots and football’s journey “back” to one of its most historic homes. Part of the campaign was filmed in James Spensley’s London neighbourhood — the club’s founding figure, a doctor and goalkeeper instrumental in the development of football in Italy.

“Shot by acclaimed photographer Sam Gregg, the visuals merge London and Genoa, two cities bound by maritime tradition and sporting legacy. Featured in the campaign is Brooke Norton-Cuffy, fresh from winning the U21 European Championship with England, symbolising the bridge between the club’s English past and its promising present.”

Genoa’s first official games in 2025-26

MILAN, ITALY – FEBRUARY 22: Patrick Vieira, Head Coach of Genoa looks on prior to the Serie A match between FC Internazionale and Genoa at Stadio Giuseppe Meazza on February 22, 2025 in Milan, Italy. (Photo by Marco Luzzani/Getty Images)

Genoa, coached by Arsenal legend Patrick Vieira, will make their 2025-26 Serie A debut at home against Lecce on August 23.

Prior to their opening league game, Genoa will play in the Coppa Italia first round on August 15.

The Grifone finished the 2024-25 season in 13th with 43 points.