São Paulo debut new shirt sponsor in Libertadores decider: deal info | OneFootball

Luciano and the shirt with the new tricolor supporter on Tuesday (Victor Monteiro)

RAFAEL EMILIANO@rafaelemilianoo

São Paulo debuted in the game against Atlético Nacional, on Tuesday (19), a new sponsor on its shirt. Or at least almost that, since only one word was printed on its uniform, a kind of preparation for the official announcement, which will still be made by the club.

With the word 'Dreams' located a little below the belly and the logo of the master sponsor, Superbet, the Morumbi club prepared the ground for the announcement of the All Dreams Card as its new supporter.

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With the addition of the All Dreams Card, São Paulo now has seven sponsors on the uniform, in addition to New Balance, the sports equipment supplier. In total, about R$ 100 million annually is raised by the Tricolor with the spaces on its shirt.

This is the first time in the Casares administration that the space on the front bar of the São Paulo shirt has been sold.

The All Dreams Card is an additional benefit offered by the All Card, which aims to provide advantages in various areas, such as health, education, and leisure.

The All Card is not a new company in the roll of São Paulo supporters since the current São Paulo president took office in 2021. It even occupied space on the shirt in that first year of management and remained as a supporter all this time, launching a special personalized club card, which had former full-back Cafu as its poster boy.

The company also recently announced an agreement to sponsor rival Palmeiras, but in this case its brand will be a little above the chest, below the collar, for similar values.

This is the first new sponsor announced by São Paulo since the departure of Viva Sorte, which had its brand on the shoulders of the shirt and left after unilateral termination by the club, which saw a conflict of interest with the launch of the betting house by the then supporter, which only worked with capitalization titles.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.